Willard, WI housing market
The typical Willard home is worth about $253,000, up 8.4% in a year, 25% below the Wisconsin typical home.
Home values, sales, trends and how Willard compares with the towns next door — updated as new data is published.
Willard at a glance
Typical home value, 2016–2026
Show as a table
| January | Willard | Wisconsin |
|---|---|---|
| 2017 | $132,000 | $180,000 |
| 2018 | $141,000 | $190,000 |
| 2019 | $157,000 | $202,000 |
| 2020 | $167,000 | $215,000 |
| 2021 | $182,000 | $238,000 |
| 2022 | $194,000 | $263,000 |
| 2023 | $199,000 | $282,000 |
| 2024 | $209,000 | $299,000 |
| 2025 | $225,000 | $317,000 |
| 2026 | $251,000 | $333,000 |
| August 2026 | $253,000 | $340,000 |
6 new homes permitted in 2025
Builders were permitted 6 new homes in Willard in 2025, all single-family houses, worth about $1.9 million to build. Over the past 10 years, Willard has permitted 40 homes in all.
Homes vs. people, 2010–2020
Between the 2010 and 2020 censuses, Willard gained 20 residents while 29 new homes were permitted: about 0.7 new residents per new home. Building outpaced population growth, which usually means smaller households or homes used part of the year. 33% of Willard's homes are seasonal or vacation homes, which adds housing without adding residents. Across Wisconsin: 1.3 new residents per new home.
Residents: U.S. Census Bureau, 2010 and 2020 censuses. New homes: permits issued 2010–2019.
Show as a table
| Year | New homes | Single-family | 2+ per building | Value |
|---|---|---|---|---|
| 2026 (Jan–Aug) | 2 | 2 | 0 | $636,000 |
| 2025 | 6 | 6 | 0 | $1.9 million |
| 2024 | 4 | 4 | 0 | $1.3 million |
| 2023 | 7 | 7 | 0 | $1.1 million |
| 2022 | 5 | 5 | 0 | $1.3 million |
| 2021 | 2 | 2 | 0 | $750,000 |
| 2020 | 3 | 3 | 0 | $300,000 |
| 2019 | 7 | 7 | 0 | $1.3 million |
| 2018 | 3 | 3 | 0 | $457,000 |
| 2017 | 3 | 3 | 0 | $300,000 |
| 2016 | 0 | 0 | 0 | — |
| 2015 | 3 | 3 | 0 | $380,000 |
| 2014 | 2 | 2 | 0 | $116,000 |
| 2013 | 4 | 4 | 0 | $430,000 |
| 2012 | 2 | 2 | 0 | $150,000 |
| 2011 | 1 | 1 | 0 | $150,000 |
| 2010 | 4 | 4 | 0 | $453,000 |
| 2009 | 1 | 1 | 0 | $350,000 |
| 2008 | 2 | 2 | 0 | $105,000 |
| 2007 | 2 | 2 | 0 | $215,000 |
| 2006 | 4 | 4 | 0 | $491,000 |
| 2005 | 12 | 12 | 0 | $800,000 |
| 2004 | 9 | 9 | 0 | $508,000 |
| 2003 | 11 | 11 | 0 | $592,000 |
| 2002 | 8 | 8 | 0 | $478,000 |
| 2001 | 14 | 14 | 0 | $591,000 |
| 2000 | 5 | 5 | 0 | $521,000 |
Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey, through August 2026.
Willard and its neighbors
| Town | Typical value | 1-yr change | 2-bed rent | New homes 2025 | Median income |
|---|---|---|---|---|---|
| Willard | $253K | +8.4% | $1,320 | 6 | $66,250 |
| Grant | — | +2.3%† | $990 | — | $75,536 |
† FHFA price index change, where Zillow has no home value for the town.
Owners, rent & taxes
U.S. Census Bureau, ACS 2020-2024 · figures for a place this size carry wide margins of error.
A two-bedroom rents for about $1,320
HUD's Fair Market Rent for a two-bedroom in Willard is $1,320 a month, utilities included: roughly what a modest, recently rented unit costs. Renters already in Willard pay a median of $1,031, so moving in tends to cost more than staying put.
Studio $1,000 · 4 bedrooms $1,750
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (54731, 54745; Rusk County, WI), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Home values: Zillow Home Value Index (ZHVI), Zillow Research, August 2026. Sales, days on market and supply: Redfin Data Center. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.