Ashland, WI housing market
Home prices around Ashland have risen about 58% over the past 5 years. Builders were permitted 4 new homes in 2025.
Home values, sales, trends and how Ashland compares with the towns next door — updated as new data is published.
Home prices up 58% in 5 years
The federal house price index for the ZIP code around Ashland rose 58% over the past 5 years, about the same as across Wisconsin. Last year prices rose 3.1%. Carrying the Census median home value forward with that index puts the typical Ashland home at roughly $298,000 today.
Show as a table
| Year | Change that year | Since 2000 | Wisconsin since 2000 |
|---|---|---|---|
| 2025 | +3.1% | +146% | +143% |
| 2024 | +8.4% | +139% | +131% |
| 2023 | +9.6% | +120% | +116% |
| 2022 | +19% | +101% | +95% |
| 2021 | +8% | +68% | +70% |
| 2020 | +1.3% | +56% | +54% |
| 2019 | +5.5% | +54% | +50% |
| 2018 | −3% | +46% | +43% |
| 2017 | +9.8% | +50% | +36% |
| 2016 | −3.2% | +37% | +29% |
| 2015 | +5.3% | +41% | +24% |
| 2014 | +1.6% | +34% | +21% |
| 2013 | −4.2% | +32% | +19% |
| 2012 | +2.3% | +38% | +19% |
| 2011 | −4.7% | +35% | +21% |
| 2010 | −2.4% | +41% | +25% |
| 2009 | +2.4% | +45% | +31% |
| 2008 | −1.6% | +41% | +36% |
| 2007 | +0.8% | +43% | +38% |
| 2006 | +5.3% | +42% | +36% |
| 2005 | +7.3% | +35% | +32% |
| 2004 | +3.1% | +26% | +21% |
| 2003 | +3.6% | +22% | +13% |
| 2002 | +5.4% | +18% | +9.3% |
| 2001 | +12% | +12% | +5.2% |
| 2000 | — | — | — |
How Ashland ranks on rising home prices →
Federal Housing Finance Agency House Price Index (annual, developmental) for ZIP code 54806, weighted by land area. It tracks repeat sales and appraisals of the same homes, so it shows how prices changed, not what homes cost. The estimated value scales the Census (ACS 2020-2024) median home value by that change.
4 new homes permitted in 2025
Builders were permitted 4 new homes in Ashland in 2025: 2 single-family houses and 2 in buildings with two or more homes. That's 0.5 per 1,000 residents, slower than across Wisconsin (4.3). Over the past 10 years, Ashland has permitted 29 homes in all.
Homes vs. people, 2010–2020
Between the 2010 and 2020 censuses, Ashland's population fell by 308 even though 25 new homes were permitted. Homes are holding fewer people: households are getting smaller, or more homes are used part of the year. Across Wisconsin: 1.3 new residents per new home.
Residents: U.S. Census Bureau, 2010 and 2020 censuses. New homes: permits issued 2010–2019.
Show as a table
| Year | New homes | Single-family | 2+ per building | Value |
|---|---|---|---|---|
| 2026 (Jan–Aug) | 0 | 0 | 0 | — |
| 2025 | 4 | 2 | 2 | $770,000 |
| 2024 | 1 | 1 | 0 | $321,000 |
| 2023 | 6 | 6 | 0 | $1.5 million |
| 2022 | 4 | 4 | 0 | $1.3 million |
| 2021 | 3 | 3 | 0 | $638,000 |
| 2020 | 3 | 3 | 0 | $413,000 |
| 2019 | 3 | 3 | 0 | $593,000 |
| 2018 | 0 | 0 | 0 | — |
| 2017 | 2 | 2 | 0 | $162,000 |
| 2016 | 3 | 1 | 2 | $470,000 |
| 2015 | 1 | 1 | 0 | $160,000 |
| 2014 | 2 | 2 | 0 | $544,000 |
| 2013 | 6 | 6 | 0 | $1.7 million |
| 2012 | 1 | 1 | 0 | $210,000 |
| 2011 | 3 | 3 | 0 | $624,000 |
| 2010 | 4 | 4 | 0 | $765,000 |
| 2009 | 12 | 4 | 8 | $1.2 million |
| 2008 | 3 | 3 | 0 | $558,000 |
| 2007 | 8 | 8 | 0 | $1.4 million |
| 2006 | 12 | 10 | 2 | $1.8 million |
| 2005 | 20 | 12 | 8 | $3.1 million |
| 2004 | 9 | 9 | 0 | $1.1 million |
| 2003 | 15 | 15 | 0 | $3.1 million |
| 2002 | 16 | 16 | 0 | $2.2 million |
| 2001 | 17 | 15 | 2 | $2.5 million |
| 2000 | 7 | 7 | 0 | $951,000 |
How Ashland ranks on new homes being built →
Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey, through August 2026.
Ashland and its neighbors
| Town | 1-yr change | 2-bed rent | New homes 2025 | Median income |
|---|---|---|---|---|
| Ashland | +3.1%† | $1,020 | 4 | $54,529 |
| Gingles | +3.1%† | $1,020 | 2 | $85,938 |
| Eileen | +3.1%† | $1,030 | — | $93,438 |
| Sanborn | +3.1%† | $1,010 | 0 | $53,125 |
† FHFA price index change, where Zillow has no home value for the town.
3.2 years of income
The typical Ashland home costs about 3.2 years of the town's median household income, less than across Wisconsin (4.4 years).
How Ashland ranks on affordability →
Home value ÷ ACS median household income.
Owners, rent & taxes
U.S. Census Bureau, ACS 2020-2024.
A two-bedroom rents for about $1,020
HUD's Fair Market Rent for a two-bedroom in Ashland is $1,020 a month, utilities included: roughly what a modest, recently rented unit costs. Renters already in Ashland pay a median of $753, so moving in tends to cost more than staying put. A two-bedroom takes about 22% of the town's median household income.
Studio $760 · 4 bedrooms $1,640
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (54806; Ashland County, WI), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Recent listings in Ashland
Home values: Zillow Home Value Index (ZHVI), Zillow Research. Sales, days on market and supply: Redfin Data Center. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Price trend: Federal Housing Finance Agency House Price Index. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.