New Era is a village in Shelby Township, Oceana County in the U.S. state of Michigan. As of the 2020 census, New Era had a population of 446. New Era is the birthplace of Caldecott Medal-winning children's author Verna Aardema. The village is near the halfway point on the Hart-Montague Trail, and local businesses woo visiting cyclists as they pass by along the trail. New Era is also home to dairy product manufacturer, Country Dairy.

From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)

Town numbers

ZIP code49446

Area codeSign in to add

Living in New Era

Housing in New Era

$251K▲ 8.6% in a year Typical home value · Zillow

The typical New Era home is worth about $251,000, up 8.6% in a year, 6% below the Michigan typical home.

Zillow Home Value Index · Redfin Data CenterHousing market →

Safety in New Era

—

Not graded

New Era has fewer than 1,000 residents. At that size one or two incidents swing the numbers so much that a grade wouldn't be fair, so we show the counts instead.

Violent0

Property0

Reported in 20250

FBI crime data, 2025 · crimes reported to policeCrime & safety →

Work & commute in New Era

Full picture →

Most working residents leave New Era for work: only 2% work in town. The top destinations are Shelby (13%), Whitehall (11%) and Montague (7%). Half commute less than 12 miles.

Shelby

13%

Whitehall

11%

Montague

Hart

2%Work in townlive and work in New Era 12 miWhere do people commute?the commute map 123Jobs based herebalanced

Census LEHD 2021 · ACSWork & commute in New Era →

Health in New Era

Compared with Michigan

5worse than MI

of 32 measures CDC estimates. The other 27 are too close to call.

Conditions 3▼ 9 close Habits all close Care 2▼ 5 close Mind all close Everyday needs all close

BetterToo close to callWorse

What stands out

14.5%More older adults who have lost all their teethMI 10.2% · worse 9.3%More uninsured adultsMI 6.9% · worse 10.2%More adults with COPDMI 8.1% · worse

Care nearby

Mercy Health Lakeshore CampusShelby · 3.4 mi · ER · rural critical access

Northwest Michigan Health ServicesShelby · 3.4 mi · sliding-scale fees

Primary careShortage · county-wide

DentalShortage · county-wide

Mental healthShortage · county-wide

CDC PLACES 2025 · modeled estimates for adults · CDC's estimate for New Era · CMS · HRSAHealth in New Era →

Natural hazards in New Era

Very low

Expected storm and flood damage is higher than in 17% of U.S. communities.

🌊 Inland flooding💨 Strong wind🌪️ Tornadoes

1Does New Era flood?paid flood claims since 1984 NoneDisasters that paid out hereof 11 declared for Oceana County

FEMA National Risk Index December 2025 · OpenFEMANatural hazards in New Era →

Climate in New Era

Full climate →

New Era has chilly, snowy winters and pleasant summers. A typical July afternoon reaches 81°, a January night drops to 16°, and about 79 inches of snow falls in a normal winter.

32° / 19°Winter

55° / 34°Spring

79° / 56°Summer

59° / 40°Fall