White Lake, WI housing market
The typical White Lake home is worth about $219,000, up 11.6% in a year, 35% below the Wisconsin typical home.
Home values, sales, trends and how White Lake compares with the towns next door — updated as new data is published.
White Lake at a glance
Typical home value, 2016–2026
Show as a table
| January | White Lake | Wisconsin |
|---|---|---|
| 2017 | $108,000 | $180,000 |
| 2018 | $113,000 | $190,000 |
| 2019 | $125,000 | $202,000 |
| 2020 | $130,000 | $215,000 |
| 2021 | $141,000 | $238,000 |
| 2022 | $156,000 | $263,000 |
| 2023 | $169,000 | $282,000 |
| 2024 | $175,000 | $299,000 |
| 2025 | $184,000 | $317,000 |
| 2026 | $214,000 | $333,000 |
| August 2026 | $219,000 | $340,000 |
127 new homes permitted in 2025
Builders were permitted 127 new homes in White Lake in 2025, all single-family houses, worth about $30.3 million to build. Over the past 10 years, White Lake has permitted 707 homes in all.
Homes vs. people, 2010–2020
Between the 2010 and 2020 censuses, White Lake's population fell by 101 even though 16 new homes were permitted. Homes are holding fewer people: households are getting smaller, or more homes are used part of the year. 18% of White Lake's homes are seasonal or vacation homes, which adds housing without adding residents. Across Wisconsin: 1.3 new residents per new home.
Residents: U.S. Census Bureau, 2010 and 2020 censuses. New homes: permits issued 2010–2019.
Show as a table
| Year | New homes | Single-family | 2+ per building | Value |
|---|---|---|---|---|
| 2026 (Jan–Aug) | 88 | 88 | 0 | $21 million |
| 2025 | 127 | 127 | 0 | $30.3 million |
| 2024 | 122 | 122 | 0 | $29.1 million |
| 2023 | 109 | 109 | 0 | $26 million |
| 2022 | 112 | 112 | 0 | $26.7 million |
| 2021 | 122 | 122 | 0 | $29.1 million |
| 2020 | 107 | 107 | 0 | $25.5 million |
| 2019 | 2 | 2 | 0 | $340,000 |
| 2018 | 2 | 2 | 0 | $340,000 |
| 2017 | 2 | 2 | 0 | $340,000 |
| 2016 | 2 | 2 | 0 | $340,000 |
| 2015 | 2 | 2 | 0 | $340,000 |
| 2014 | 2 | 2 | 0 | $340,000 |
| 2013 | 2 | 2 | 0 | $340,000 |
| 2012 | 1 | 1 | 0 | $160,000 |
| 2011 | 0 | 0 | 0 | — |
| 2010 | 1 | 1 | 0 | $50,000 |
| 2009 | 1 | 1 | 0 | $50,000 |
| 2008 | 1 | 1 | 0 | $145,000 |
| 2007 | 1 | 1 | 0 | $190,000 |
| 2006 | 2 | 2 | 0 | $210,000 |
| 2005 | 0 | 0 | 0 | — |
| 2004 | 0 | 0 | 0 | — |
| 2003 | 1 | 1 | 0 | $80,000 |
| 2002 | 2 | 2 | 0 | $135,000 |
| 2001 | 14 | 2 | 12 | $680,000 |
| 2000 | 1 | 1 | 0 | $88,000 |
White Lake's permit office didn't report to the Census in 2025, so the 2025 figures are Census estimates.
Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey, through August 2026.
A two-bedroom rents for about $970
HUD's Fair Market Rent for a two-bedroom in White Lake is $970 a month, utilities included: roughly what a modest, recently rented unit costs.
Studio $690 · 4 bedrooms $1,290
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (54491; Oconto County, WI HUD Metro FMR Area), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Home values: Zillow Home Value Index (ZHVI), Zillow Research, August 2026. Sales, days on market and supply: Redfin Data Center. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.