Rockland, WI housing market
Home prices around Rockland have risen about 61% over the past 5 years. Builders were permitted 8 new homes in 2025.
Home values, sales, trends and how Rockland compares with the towns next door — updated as new data is published.
Home prices up 61% in 5 years
The federal house price index for the ZIP code around Rockland rose 61% over the past 5 years, faster than across Wisconsin (57%). Last year prices rose 7.7%. Carrying the Census median home value forward with that index puts the typical Rockland home at roughly $716,000 today.
Show as a table
| Year | Change that year | Since 2000 | Wisconsin since 2000 |
|---|---|---|---|
| 2025 | +7.7% | +136% | +143% |
| 2024 | +5.7% | +119% | +131% |
| 2023 | +12% | +108% | +116% |
| 2022 | +15% | +86% | +95% |
| 2021 | +10% | +61% | +70% |
| 2020 | +2% | +47% | +54% |
| 2019 | +3.5% | +44% | +50% |
| 2018 | +6.2% | +39% | +43% |
| 2017 | +6.2% | +31% | +36% |
| 2016 | +3.8% | +23% | +29% |
| 2015 | +3.5% | +18% | +24% |
| 2014 | +1.3% | +14% | +21% |
| 2013 | +1.5% | +13% | +19% |
| 2012 | −0.3% | +11% | +19% |
| 2011 | −2.4% | +12% | +21% |
| 2010 | −3.8% | +14% | +25% |
| 2009 | −3.5% | +19% | +31% |
| 2008 | −0.7% | +23% | +36% |
| 2007 | +0.2% | +24% | +38% |
| 2006 | +1.4% | +24% | +36% |
| 2005 | +4.7% | +22% | +32% |
| 2004 | +5.4% | +17% | +21% |
| 2003 | +2.8% | +11% | +13% |
| 2002 | +2.9% | +7.6% | +9.3% |
| 2001 | +4.5% | +4.5% | +5.2% |
| 2000 | — | — | — |
Federal Housing Finance Agency House Price Index (annual, developmental) for ZIP code 54115, weighted by land area. It tracks repeat sales and appraisals of the same homes, so it shows how prices changed, not what homes cost. The estimated value scales the Census (ACS 2020-2024) median home value by that change.
8 new homes permitted in 2025
Builders were permitted 8 new homes in Rockland in 2025, all single-family houses, worth about $5.6 million to build. That's 4.5 per 1,000 residents, about the pace of Wisconsin as a whole. Over the past 10 years, Rockland has permitted 71 homes in all.
Homes vs. people, 2010–2020
Between the 2010 and 2020 censuses, Rockland gained 41 residents while 78 new homes were permitted: about 0.5 new residents per new home. Building outpaced population growth, which usually means smaller households or homes used part of the year. Across Wisconsin: 1.3 new residents per new home.
Residents: U.S. Census Bureau, 2010 and 2020 censuses. New homes: permits issued 2010–2019.
Show as a table
| Year | New homes | Single-family | 2+ per building | Value |
|---|---|---|---|---|
| 2026 (Jan–Aug) | 6 | 6 | 0 | $4.1 million |
| 2025 | 8 | 8 | 0 | $5.6 million |
| 2024 | 13 | 13 | 0 | $8.5 million |
| 2023 | 3 | 3 | 0 | $2.1 million |
| 2022 | 4 | 4 | 0 | $3.5 million |
| 2021 | 5 | 5 | 0 | $4.1 million |
| 2020 | 4 | 4 | 0 | $3.4 million |
| 2019 | 3 | 3 | 0 | $1 million |
| 2018 | 10 | 10 | 0 | $4.9 million |
| 2017 | 8 | 8 | 0 | $2.5 million |
| 2016 | 13 | 13 | 0 | $5.1 million |
| 2015 | 12 | 12 | 0 | $4.7 million |
| 2014 | 9 | 9 | 0 | $2.8 million |
| 2013 | 11 | 11 | 0 | $4.7 million |
| 2012 | 7 | 7 | 0 | $2.5 million |
| 2011 | 1 | 1 | 0 | $280,000 |
| 2010 | 4 | 4 | 0 | $672,000 |
| 2009 | 4 | 4 | 0 | $672,000 |
| 2008 | 9 | 9 | 0 | $1.2 million |
| 2007 | 15 | 15 | 0 | $2.1 million |
| 2006 | 21 | 21 | 0 | $2.9 million |
| 2005 | 27 | 27 | 0 | $3.7 million |
| 2004 | 28 | 28 | 0 | $3.9 million |
| 2003 | 28 | 28 | 0 | $3.9 million |
| 2002 | 26 | 26 | 0 | $3.6 million |
| 2001 | 24 | 24 | 0 | $3.3 million |
| 2000 | 24 | 24 | 0 | $3.3 million |
Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey, through August 2026.
Rockland and its neighbors
| Town | Typical value | 1-yr change | 2-bed rent | New homes 2025 | Median income |
|---|---|---|---|---|---|
| Rockland | — | +7.7%† | $1,250 | 8 | $127,639 |
| De Pere | $408K | +5.4% | $1,250 | 129 | $84,869 |
| Lawrence | $505K | +4.3% | $1,250 | 66 | $107,500 |
| Glenmore | — | +6.6%† | $1,180 | 1 | $100,438 |
| Greenleaf | — | +17.4%† | $1,070 | — | $83,333 |
| Wrightstown | $383K | +4.5% | $1,140 | 5 | $108,047 |
| Ledgeview | — | +7.9%† | $1,260 | 77 | $130,040 |
† FHFA price index change, where Zillow has no home value for the town.
3.3 years of income
The typical Rockland home costs about 3.3 years of the town's median household income, less than across Wisconsin (4.4 years).
Home value ÷ ACS median household income.
Owners, rent & taxes
U.S. Census Bureau, ACS 2020-2024.
A two-bedroom rents for about $1,250
HUD's Fair Market Rent for a two-bedroom in Rockland is $1,250 a month, utilities included: roughly what a modest, recently rented unit costs. Renters already in Rockland pay a median of $1,375. A two-bedroom takes about 12% of the town's median household income.
Studio $930 · 4 bedrooms $1,740
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (54115; Appleton, WI MSA), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Home values: Zillow Home Value Index (ZHVI), Zillow Research. Sales, days on market and supply: Redfin Data Center. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Price trend: Federal Housing Finance Agency House Price Index. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.