WIWisconsin rankings

Towns where rent is easiest to afford in Wisconsin

Ranked by the share of renter households spending 30% or more of their income on rent, the federal "cost-burdened" line. 99 towns with 2,500+ residents.

U.S. Census ACS 2020–2024 5-year

#TownRenters paying 30%+Median rentRenter households
1 New Richmond New Richmond10,539 people 20.8% $1,168 1,633
2 Union Grove Union Grove5,036 people 22.1% $1,143 1,052
3 Little Chute Little Chute11,754 people 25.1% $1,150 1,993
4 Sheboygan Falls Sheboygan Falls8,547 people 26.7% $883 1,191
5 Map of Waupun Waupun11,174 people 28.8% $951 1,109
6 Map of Pewaukee Pewaukee16,211 people 29.3% $1,622 1,137
7 Caledonia Caledonia25,257 people 30% $1,141 1,884
8 Kimberly7,447 people 30.7% $1,161 1,230
9 Map of De Pere De Pere25,301 people 31.6% $1,053 3,418
10 Fox Crossing19,131 people 31.6% $1,009 3,530
11 Two Rivers11,231 people 31.6% $780 1,316
12 Manitowoc34,620 people 32.1% $804 4,540
13 Map of Burlington Burlington10,987 people 32.3% $999 1,857
14 Map of Altoona Altoona8,878 people 32.3% $1,285 1,744
15 Mount Pleasant Mount Pleasant27,953 people 32.8% $1,127 2,483
16 Marshfield18,700 people 33% $842 3,502
17 Map of River Falls River Falls16,719 people 33% $1,107 2,525
18 Map of Plover Plover13,884 people 33.3% $1,089 2,225
19 Monroe10,587 people 33.4% $862 1,822
20 Marinette11,115 people 34.1% $807 1,289
21 Oak Creek Oak Creek37,325 people 34.3% $1,452 6,581
22 Map of Bellevue Bellevue16,442 people 34.7% $1,154 2,362
23 Map of Sparta Sparta9,950 people 34.7% $861 1,258
24 Map of Beaver Dam Beaver Dam16,565 people 34.8% $959 3,135
25 Map of Portage Portage10,236 people 34.9% $1,008 1,647
26 Hobart10,610 people 35.2% $1,278 1,413
27 Sheboygan49,645 people 35.8% $924 7,851
28 Brookfield41,273 people 36.7% $1,886 2,675
29 Howard21,087 people 36.7% $1,102 3,132
30 Waupaca6,283 people 36.8% $783 1,093
31 Map of Richland Center Richland Center5,109 people 37% $683 1,131
32 New Berlin40,270 people 37.6% $1,426 3,984
33 Plymouth8,890 people 37.9% $914 1,429
34 Grand Chute Grand ChuteOutagamie County · 24,168 people 38.3% $1,108 5,304
35 Reedsburg10,168 people 38.3% $977 1,563
36 Map of Onalaska Onalaska19,348 people 38.6% $1,130 3,232
37 Map of Weston Weston15,749 people 38.8% $1,024 2,503
38 Map of Appleton Appleton75,023 people 38.9% $1,030 9,811
39 Map of Kaukauna Kaukauna17,706 people 39% $1,083 2,052
40 Middleton Middleton22,301 people 39.6% $1,437 5,450
41 Chippewa Falls Chippewa Falls14,782 people 39.7% $910 3,240
42 Map of Sussex Sussex12,066 people 39.8% $1,369 1,386
43 Cedarburg Cedarburg12,605 people 40% $1,116 2,022
44 Watertown22,774 people 40.4% $1,052 3,423
45 Elkhorn10,221 people 40.5% $1,034 1,859
46 Map of Eau Claire Eau Claire70,322 people 40.8% $1,045 13,615
47 West Allis West Allis59,612 people 40.8% $1,007 12,018
48 Menomonie16,539 people 40.8% $970 3,580
49 Ashland Ashland7,902 people 41.2% $753 1,171
50 Map of Hudson Hudson14,959 people 41.4% $1,359 2,141
51 Map of Pleasant Prairie Pleasant Prairie21,669 people 41.5% $1,458 2,201
52 Janesville66,030 people 41.8% $1,054 8,648
53 Fort Atkinson Fort Atkinson12,463 people 42% $961 1,643
54 Map of Greenfield Greenfield37,345 people 42.7% $1,170 7,506
55 South Milwaukee20,442 people 42.7% $1,014 2,703
56 Map of Stoughton Stoughton13,033 people 42.8% $1,157 1,760
57 Map of Superior Superior26,677 people 42.9% $900 4,513
58 Map of Neenah Neenah27,336 people 43% $1,006 3,699
59 Stevens Point25,785 people 43% $890 5,196
60 Wauwatosa Wauwatosa48,529 people 43.1% $1,438 8,262
61 Shorewood13,627 people 43.1% $1,347 3,411
62 Tomah9,532 people 43.5% $903 1,918
63 Cudahy Cudahy17,853 people 43.8% $1,028 3,245
64 Map of Oshkosh Oshkosh66,729 people 44% $935 11,855
65 Map of Jefferson Jefferson7,732 people 44.1% $1,071 1,024
66 Green Bay Green Bay106,253 people 44.5% $932 17,758
67 Wisconsin Rapids18,722 people 44.8% $888 3,567
68 Fond du Lac44,494 people 45.1% $913 7,577
69 Map of Menasha Menasha18,273 people 45.2% $903 2,794
70 Map of Shawano Shawano9,522 people 45.5% $819 1,767
71 Sun Prairie37,570 people 45.9% $1,419 6,134
72 Map of Baraboo Baraboo12,769 people 46.1% $940 2,171
73 Map of Lake Geneva Lake Geneva8,521 people 46.2% $1,389 1,868
74 Menomonee Falls Menomonee Falls39,539 people 46.6% $1,313 3,933
75 Port Washington12,645 people 46.6% $1,008 1,819
76 Map of Wausau Wausau39,996 people 47% $1,010 7,024
77 Map of La Crosse La Crosse51,356 people 47.2% $1,010 11,885
78 Brookfield BrookfieldWaukesha County · 6,459 people 47.2% $1,869 1,342
79 Hartford15,821 people 47.8% $1,110 2,178
80 Monona8,527 people 47.8% $1,275 1,877
81 Beloit36,534 people 48.4% $1,066 5,247
82 Map of Waukesha Waukesha71,233 people 48.6% $1,219 12,252
83 Map of Rice Lake Rice Lake9,030 people 49% $856 1,717
84 Kenosha Kenosha99,372 people 49.3% $1,186 15,769
85 Fitchburg32,619 people 49.5% $1,373 7,820
86 Map of Madison Madison278,001 people 50.2% $1,413 66,414
87 Map of Somers Somers8,216 people 50.5% $1,455 1,094
88 West Bend West Bend32,030 people 50.6% $1,076 4,672
89 Milwaukee566,973 people 50.9% $1,059 127,270
90 Map of Ashwaubenon Ashwaubenon17,314 people 50.9% $964 3,268
91 Muskego25,406 people 51% $1,313 1,483
92 Map of Whitewater Whitewater15,807 people 51.1% $1,041 3,449
93 Map of New London New London7,726 people 52% $837 1,511
94 Franklin35,886 people 52.4% $1,458 3,129
95 Map of Mequon Mequon25,270 people 52.8% $2,157 1,215
96 Map of Racine Racine77,633 people 53.3% $1,033 12,047
97 Oconomowoc19,080 people 56.6% $1,301 2,334
98 Platteville11,499 people 58.3% $863 2,413
99 Merrill9,356 people 58.7% $771 1,575

How this ranking works

We rank every town by the share of renter households spending 30% or more of their income on rent, the federal "cost-burdened" line. Lower is better. Only towns with 1,000+ renter households are ranked, because smaller samples are too uncertain. The town with the lowest figure ranks #1. For comparison, the figure for Wisconsin as a whole is 43.7%.

Only towns with at least 2,500 residents are ranked; Census estimates for smaller places are too uncertain. Population and income: U.S. Census Bureau American Community Survey 5-year estimates. Town photos: Wikimedia Commons, credited on each town’s page.

Same ranking in other states