Onalaska, WI housing market
The typical Onalaska home is worth about $370,000, up 3.9% in a year, 9% above the Wisconsin typical home.
Home values, sales, trends and how Onalaska compares with the towns next door — updated as new data is published.
Onalaska at a glance
Typical home value, 2016–2026
Show as a table
| January | Onalaska | Wisconsin |
|---|---|---|
| 2017 | $222,000 | $180,000 |
| 2018 | $233,000 | $190,000 |
| 2019 | $244,000 | $202,000 |
| 2020 | $259,000 | $215,000 |
| 2021 | $278,000 | $238,000 |
| 2022 | $308,000 | $263,000 |
| 2023 | $329,000 | $282,000 |
| 2024 | $342,000 | $299,000 |
| 2025 | $358,000 | $317,000 |
| 2026 | $362,000 | $333,000 |
| August 2026 | $370,000 | $340,000 |
Onalaska and its neighbors
| Town | Typical value | 1-yr change | 2-bed rent | New homes 2025 | Median income |
|---|---|---|---|---|---|
| Onalaska | $370K | +3.9% | $1,280 | — | $106,700 |
| Holmen | $422K | +3.9% | $1,280 | 103 | $79,899 |
| Onalaska | — | +4%† | $1,290 | 175 | $85,867 |
| Holland | — | +5.3%† | $1,280 | — | $119,609 |
| New Hartford | — | +2.3%† | $1,060 | — | $80,313 |
| Richmond | — | +4.3%† | $1,060 | — | $69,375 |
| Campbell | — | +5.7%† | $1,080 | 2 | $60,202 |
† FHFA price index change, where Zillow has no home value for the town.
3.5 years of income
The typical Onalaska home costs about 3.5 years of the town's median household income, less than across Wisconsin (4.4 years).
How Onalaska ranks on affordability →
Home value ÷ ACS median household income.
Owners, rent & taxes
U.S. Census Bureau, ACS 2020-2024.
A two-bedroom rents for about $1,280
HUD's Fair Market Rent for a two-bedroom in Onalaska is $1,280 a month, utilities included: roughly what a modest, recently rented unit costs. Renters already in Onalaska pay a median of $1,754. A two-bedroom takes about 14% of the town's median household income.
Studio $880 · 4 bedrooms $2,100
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (54636, 54650; La Crosse-Onalaska, WI-MN HUD Metro FMR Area), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Home values: Zillow Home Value Index (ZHVI), Zillow Research, August 2026. Sales, days on market and supply: Redfin Data Center. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.