Florence, OR housing market
The typical Florence home is worth about $446,000, up 0.5% in a year, 10% below the Oregon typical home. Homes typically sell in 41 days, below asking.
Home values, sales, trends and how Florence compares with the towns next door — updated as new data is published.
Florence at a glance
A balanced market
About 4.7 months of supply: neither buyers nor sellers have a clear edge.
Typical home value, 2016–2026
Show as a table
| January | Florence | Oregon |
|---|---|---|
| 2017 | $235,000 | $313,000 |
| 2018 | $256,000 | $337,000 |
| 2019 | $273,000 | $354,000 |
| 2020 | $296,000 | $369,000 |
| 2021 | $336,000 | $411,000 |
| 2022 | $407,000 | $480,000 |
| 2023 | $437,000 | $490,000 |
| 2024 | $441,000 | $495,000 |
| 2025 | $448,000 | $504,000 |
| 2026 | $446,000 | $500,000 |
| August 2026 | $446,000 | $496,000 |
58 new homes permitted in 2025
Builders were permitted 58 new homes in Florence in 2025: 26 single-family houses and 32 in buildings with two or more homes, worth about $14.1 million to build. That's 6.1 per 1,000 residents, faster than across Oregon (3.8). Over the past 10 years, Florence has permitted 468 homes in all.
Homes vs. people, 2010–2020
Between the 2010 and 2020 censuses, Florence gained 930 residents while 237 new homes were permitted: about 3.9 new residents per new home. Population grew faster than building, so existing homes filled up: a sign of tight supply. Across Oregon: 2.6 new residents per new home.
How Florence ranks on housing keeping up with growth →
Residents: U.S. Census Bureau, 2010 and 2020 censuses. New homes: permits issued 2010–2019.
Show as a table
| Year | New homes | Single-family | 2+ per building | Value |
|---|---|---|---|---|
| 2026 (Jan–Aug) | 11 | 9 | 2 | $3.9 million |
| 2025 | 58 | 26 | 32 | $14.1 million |
| 2024 | 34 | 34 | 0 | $10.7 million |
| 2023 | 41 | 17 | 24 | $11.4 million |
| 2022 | 91 | 23 | 68 | $23.6 million |
| 2021 | 32 | 32 | 0 | $8.9 million |
| 2020 | 56 | 56 | 0 | $12.1 million |
| 2019 | 47 | 43 | 4 | $10 million |
| 2018 | 42 | 42 | 0 | $9.1 million |
| 2017 | 42 | 38 | 4 | $8.8 million |
| 2016 | 25 | 25 | 0 | $5.1 million |
| 2015 | 28 | 28 | 0 | $5.4 million |
| 2014 | 15 | 15 | 0 | $3.3 million |
| 2013 | 12 | 8 | 4 | $2.3 million |
| 2012 | 8 | 8 | 0 | $1.9 million |
| 2011 | 10 | 10 | 0 | $2.1 million |
| 2010 | 8 | 8 | 0 | $1.9 million |
| 2009 | 19 | 19 | 0 | $3.3 million |
| 2008 | 28 | 28 | 0 | $5.3 million |
| 2007 | 124 | 44 | 80 | $17.4 million |
| 2006 | 97 | 78 | 19 | $17.7 million |
| 2005 | 200 | 103 | 97 | $26.3 million |
| 2004 | 107 | 66 | 41 | $14.9 million |
| 2003 | 88 | 59 | 29 | $12.4 million |
| 2002 | 77 | 69 | 8 | $11 million |
| 2001 | 55 | 53 | 2 | $7.6 million |
| 2000 | 54 | 54 | 0 | $7.8 million |
How Florence ranks on new homes being built →
Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey, through August 2026.
Florence and its neighbors
| Town | Typical value | 1-yr change | 2-bed rent | New homes 2025 | Median income |
|---|---|---|---|---|---|
| Florence | $446K | +0.5% | $1,580 | 58 | $53,333 |
| Heceta Beach | — | +2.5%† | $1,580 | — | $79,938 |
† FHFA price index change, where Zillow has no home value for the town.
8.4 years of income
The typical Florence home costs about 8.4 years of the town's median household income, more than across Oregon (6 years).
How Florence ranks on affordability →
Home value ÷ ACS median household income.
Owners, rent & taxes
U.S. Census Bureau, ACS 2020-2024.
A two-bedroom rents for about $1,580
HUD's Fair Market Rent for a two-bedroom in Florence is $1,580 a month, utilities included: roughly what a modest, recently rented unit costs. Renters already in Florence pay a median of $1,259, so moving in tends to cost more than staying put. A two-bedroom takes about 36% of the town's median household income, above the 30% guideline for affordable housing.
Studio $1,140 · 4 bedrooms $2,650
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (97439; Eugene-Springfield, OR MSA), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Home values: Zillow Home Value Index (ZHVI), Zillow Research, August 2026. Sales, days on market and supply: Redfin Data Center, May 2026. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.