Naples, FL housing market
The typical Naples home is worth about $544,000, down 2.5% in a year, 45% above the Florida typical home. Homes typically sell in 86 days, below asking.
Home values, sales, trends and how Naples compares with the towns next door — updated as new data is published.
Naples at a glance
A balanced market
About 6 months of supply: neither buyers nor sellers have a clear edge.
Typical home value, 2016–2026
Show as a table
| January | Naples | Florida |
|---|---|---|
| 2017 | $344,000 | $209,000 |
| 2018 | $343,000 | $226,000 |
| 2019 | $353,000 | $242,000 |
| 2020 | $355,000 | $253,000 |
| 2021 | $377,000 | $276,000 |
| 2022 | $505,000 | $340,000 |
| 2023 | $600,000 | $392,000 |
| 2024 | $617,000 | $402,000 |
| 2025 | $590,000 | $397,000 |
| 2026 | $549,000 | $377,000 |
| August 2026 | $544,000 | $376,000 |
179 new homes permitted in 2025
Builders were permitted 179 new homes in Naples in 2025: 117 single-family houses and 62 in buildings with two or more homes, worth about $662.2 million to build. That's 9.1 per 1,000 residents, about the pace of Florida as a whole. Over the past 10 years, Naples has permitted 1,800 homes in all.
Homes vs. people, 2010–2020
Between the 2010 and 2020 censuses, Naples's population fell by 422 even though 1,649 new homes were permitted. Homes are holding fewer people: households are getting smaller, or more homes are used part of the year. 41% of Naples's homes are seasonal or vacation homes, which adds housing without adding residents. Across Florida: 2.8 new residents per new home.
Residents: U.S. Census Bureau, 2010 and 2020 censuses. New homes: permits issued 2010–2019.
Show as a table
| Year | New homes | Single-family | 2+ per building | Value |
|---|---|---|---|---|
| 2026 (Jan–Aug) | 108 | 77 | 31 | $402.4 million |
| 2025 | 179 | 117 | 62 | $662.2 million |
| 2024 | 174 | 132 | 42 | $642.1 million |
| 2023 | 190 | 124 | 66 | $669.1 million |
| 2022 | 234 | 142 | 92 | $471.2 million |
| 2021 | 192 | 109 | 83 | $284.8 million |
| 2020 | 233 | 143 | 90 | $343.2 million |
| 2019 | 126 | 117 | 9 | $196.5 million |
| 2018 | 123 | 115 | 8 | $192.5 million |
| 2017 | 200 | 91 | 109 | $218.9 million |
| 2016 | 149 | 134 | 15 | $261.4 million |
| 2015 | 257 | 162 | 95 | $267.1 million |
| 2014 | 356 | 185 | 171 | $375.5 million |
| 2013 | 154 | 146 | 8 | $194.9 million |
| 2012 | 111 | 111 | 0 | $190.4 million |
| 2011 | 110 | 81 | 29 | $136.9 million |
| 2010 | 63 | 63 | 0 | $79.2 million |
| 2009 | 43 | 39 | 4 | $74.5 million |
| 2008 | 105 | 83 | 22 | $134.3 million |
| 2007 | 134 | 82 | 52 | $134.5 million |
| 2006 | 144 | 96 | 48 | $172.3 million |
| 2005 | 428 | 192 | 236 | $393 million |
| 2004 | 288 | 173 | 115 | $246.7 million |
| 2003 | 140 | 128 | 12 | $108.5 million |
| 2002 | 283 | 118 | 165 | $181.6 million |
| 2001 | 218 | 122 | 96 | $143.8 million |
| 2000 | 330 | 131 | 199 | $252.7 million |
Naples's permit office didn't report to the Census in 2025, so the 2025 figures are Census estimates.
How Naples ranks on new homes being built →
Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey, through August 2026.
Naples and its neighbors
| Town | Typical value | 1-yr change | 2-bed rent | New homes 2025 | Median income |
|---|---|---|---|---|---|
| Naples | $544K | −2.5% | $1,990 | 179 | $153,182 |
| Pelican Bay | — | −6%† | $2,350 | — | $163,520 |
† FHFA price index change, where Zillow has no home value for the town.
3.6 years of income
The typical Naples home costs about 3.6 years of the town's median household income, less than across Florida (5 years).
How Naples ranks on affordability →
Home value ÷ ACS median household income.
Owners, rent & taxes
U.S. Census Bureau, ACS 2020-2024.
A two-bedroom rents for about $1,990
HUD's Fair Market Rent for a two-bedroom in Naples is $1,990 a month, utilities included: roughly what a modest, recently rented unit costs. Renters already in Naples pay a median of $2,305. A two-bedroom takes about 16% of the town's median household income.
Studio $1,400 · 4 bedrooms $2,820
U.S. Department of Housing and Urban Development, FY2026 Fair Market Rents by ZIP code (34101, 34102, 34103, 34104, 34105, 34112; Naples-Marco Island, FL MSA), weighted by land area. A Fair Market Rent is the 40th-percentile rent plus utilities for a standard unit. Median rent: U.S. Census Bureau, American Community Survey.
Home values: Zillow Home Value Index (ZHVI), Zillow Research, August 2026. Sales, days on market and supply: Redfin Data Center, May 2026. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Fair Market Rents: U.S. Department of Housing and Urban Development. Listings link to their publishers.