Vuori

Vuori is an American contemporary clothing brand headquartered in San Diego County, California, with its flagship store located in Encinitas, California. It was founded by Joe Kudla in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise. An US$825 million funding round led by General Atlantic and Stripes valued the company at over $5 billion. SoftBank and Norwest Venture Partners participated in the funding round. Founder and CEO Joe Kudla retains majority ownership of Vuori.