What stands out worked out from the figures below

Ayer has grown the fastest since 2010 (+14.2%).

Southborough has the highest household income ($197k).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Ayer	Southborough
People
Population	8,645Lowest	10,493Highest
Growth since 20102010 → 2020 census	+14.2%Highest MA: +7.4%	+7%Lowest MA: +7.4%
Median age	39.2±2.8Lowest about the MA average	43.6±1.7Highest 9% above MA
	Southborough and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	20.3%±3.9Lowest MA: 19.4%	27%±4.2Highest MA: 19.4%
	Southborough and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	14.5%±2.8Highest MA: 17.9%	13.8%±2Lowest MA: 17.9%
	Ayer and Southborough are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	42.3%Lowest MA: 47.3%	76.2%Highest MA: 47.3%
Enrolled in collegeshare of residents	4.5%±1.5Highest MA: 7.9%	3.7%±1Lowest MA: 7.9%
	Ayer and Southborough are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$101,875±$15kLowest about the MA average	$196,808±$16kHighest 89% above MA
Home valuemedian, owner-occupied	$463,800±$29kLowest 17% below MA	$821,100±$51kHighest 46% above MA
Rentmedian gross, monthly	$1,415±$180Lowest 20% below MA	$2,496±$309Highest 42% above MA
Property taxmedian, yearly	$5,057Lowest 16% below MA	$10,000+Highest at least 67% above MA
Renters paying 30%+of income on rent	45.1%±14.2Highest MA: 51.8%	32%±15Lowest MA: 51.8%
	Ayer and Southborough are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	10.7%Highest MA: 10%	3.7%Lowest MA: 10%
Housing
Homeownersof occupied homes	69.2%Lowest MA: 62.5%	88.2%Highest MA: 62.5%
Typical home builtmedian year	1977Lowest 13 yrs newer than MA	1981Highest 17 yrs newer than MA
Getting to work
Average commuteone way	33 minHighest 13% above MA	32 minLowest 10% above MA
Work from home	21.6%±5.9Lowest MA: 18.6%	31%±4.2Highest MA: 18.6%
	Southborough and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#113 of 282 in MA	#8 of 282 in MA
School district	Ayer Shirley School District	Southborough
High school in town	Ayer Shirley Regional High School	None in town
Students per teacherat that high school	11.5	—
On TownTapestry
Old photos in Our Story	12 photos →	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.