What stands out worked out from the figures below

Ayer has the most people working from home (21.6%).

Hooksett has the shortest commute (27 min average).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Ayer	Hooksett
People
Population	8,645Lowest	15,057Highest
Growth since 20102010 → 2020 census	+14.2%Highest U.S.: +7.4%	+10.6%Lowest U.S.: +7.4%
Median age	39.2±2.8Lowest about the U.S. average	41.3±1.5Highest 6% above U.S.
	Hooksett and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	20.3%±3.9Highest U.S.: 22%	17.4%±2.9Lowest U.S.: 22%
	Ayer and Hooksett are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	14.5%±2.8Lowest U.S.: 17.2%	17.3%±2.4Highest U.S.: 17.2%
	Hooksett and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	42.3%Highest U.S.: 35.7%	39.6%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	4.5%±1.5Lowest U.S.: 6.4%	8.9%±1.6Highest U.S.: 6.4%
Cost of living
Household incomemedian	$101,875±$15kLowest 26% above U.S.	$117,962±$11kHighest 46% above U.S.
	Hooksett and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$463,800±$29kHighest 39% above U.S.	$407,000±$26kLowest 22% above U.S.
Rentmedian gross, monthly	$1,415±$180Lowest about the U.S. average	$1,661±$206Highest 18% above U.S.
	Hooksett and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$5,057Lowest 62% above U.S.	$6,554Highest 110% above U.S.
Renters paying 30%+of income on rent	45.1%±14.2Highest U.S.: 51.1%	41.7%±16.4Lowest U.S.: 51.1%
	Ayer and Hooksett are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	10.7%Highest U.S.: 12.5%	3.3%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	69.2%Lowest U.S.: 65.2%	80.6%Highest U.S.: 65.2%
Typical home builtmedian year	1977Lowest 3 yrs older than U.S.	1988Highest 8 yrs newer than U.S.
Getting to work
Average commuteone way	33 minHighest 25% above U.S.	27 minLowest about the U.S. average
Work from home	21.6%±5.9Highest U.S.: 15.1%	13.4%±3.1Lowest U.S.: 15.1%
	Ayer and Hooksett are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#113 of 282 in MA	#30 of 120 in NH
School district	Ayer Shirley School District	Hooksett School District
High school in town	Ayer Shirley Regional High School	None in town
Students per teacherat that high school	11.5	—
On TownTapestry
Old photos in History	12 photos →	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.