Cut Above

Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Companies, and headquartered in Minneapolis, Minnesota. Aveda manufactures skin and body care, cosmetics, perfume, hair color, and hair care products, and trains students in cosmetology, massage, and esthiology at the Aveda Institutes in Minneapolis, New York City, Des Moines, Tampa Bay, Washington, D.C., Maryland, Orlando, Denver, Winnipeg, and many other cities.