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Newago County Courthouse (White Cloud)

White CloudMI

A town of 1,280. A regional job hub with 872 jobs.

2 bordering townsMap →
Photo: Charles W. Chapman · CC BY-SA 4.0
Population
1,280
+5% since 2010
Typical home
$209K
+6.4% in a year
Household income
$45K
median
Median age
39.3
years
Jobs based here
872
A job hub

What makes White Cloud stand out

The 3 things White Cloud does most differently from other towns.

Picked automatically from the data
Small town

1,280 people, and everyone knows the way

In a town this size, neighbors are the best guide. Ask them anything.

Nearby towns
WilcoxEverettWilcoxEverettWhite Cloud

White Cloud’s report card

See the data ↓

Now in White Cloud

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The data

Ordered by what stands out in White Cloud. Another town gets a different order.

Work & commute

Most working residents commute out of White Cloud

Most working residents leave White Cloud for work: only 9% work in town. The top destinations are Grand Rapids (8%), Newaygo (8%) and Everett (5%). Half commute less than 32 miles.

9%work in town

Where working residents work

In White Cloud9%
Grand Rapids8%
Newaygo8%
Everett5%
Big Rapids3%
32 mi
median commute distance
872
jobs based in White Cloud
A job hub
jobs vs. working residents
Census LEHD 2021 · ACSCommute map →
Health

Healthier than 10% of U.S. towns

White Cloud beats the Michigan average on 1 of 32 CDC measures and trails it on 18.

DHealth Grade
32 measures vs. Michigan
1 better13 too close to call18 worse
What stands outWhite CloudMI
Fewer adults who have had cancer7.6%8.9%
More older adults who have lost all their teeth16.8%10.2%
Corewell Health Gerber Hospital
10.9 mi away · emergency room
3 of 3
care shortages: primary care, dental, mental health
4th
percentile among MI towns
CDC PLACES 2025 · modeled estimates for adults · CMS · HRSAFull health report →
Natural hazards

Low risk, with inland flooding at the top

Expected storm and flood damage is higher than in 22% of U.S. communities.

22risk score of 100
FEMA risk score
22Low riskLowerHigher
Inland floodingStrong windCold waves
2
federal disasters paid out here
FEMA National Risk Index · OpenFEMANatural hazards →
Schools

White Cloud’s public schools outperform 30% of Michigan districts

The public schools White Cloud’s kids attend, from kindergarten through graduation, trail 70% of Michigan’s districts on state tests and graduation. Among towns with similar incomes, they rank near the bottom.

CSchool Grade
SchoolGradesStudentsGrade
White Cloud Elementary SchoolK–5423C+
White Cloud Junior High School6–8211C−
White Cloud High School9–12274C
NCES · EDFacts · graded within MI on state tests and graduationAll 3 schools →
Housing

A typical White Cloud home is worth about $209K

The typical White Cloud home is worth about $209,000, up 6.4% in a year, 21% below the Michigan typical home.

$209KZillow home value

Typical home value

White Cloud$209K
Michigan$266K
+6.4%
value change, 1 year
Zillow Home Value Index · Redfin Data CenterHousing market →
Climate

Snowy winters, pleasant summers

White Cloud has cold, snowy winters and pleasant summers. A typical July afternoon reaches 82°, a January night drops to 15°, and about 64 inches of snow falls in a normal winter.

64″snow a winter

Typical low → high °F

Winter17–32°
Spring33–56°
Summer55–80°
Fall38–59°
Oct 1
typical first frost
May 17
typical last frost
+1.4°
vs. the 20th-century average
NOAA U.S. Climate Normals, 1991–2020Full climate →
Outdoors

6.3% of White Cloud is conserved land

2.5 miles of trails across 4 parks and preserves.

6.3%conserved
Map of White Cloud: conserved land, trails and the top places to walk
Green: conserved land · dashed: trails · numbers: the places below
6.3%
conserved · 79 of 1,267 acres
2.5 mi
of trails · 1.3 per sq mi
Biggest places to walkTrailsAcres
1. White Cloud County Park0.7 mi60
2. Smith Park—4
3. Rotary Park—2
Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-USParks & trails →
A job hub

Every workday, about 831 people come to White Cloud for work

Where White Cloud’s working residents go each day. Line width shows the share.

8% → Grand Rapids Grand Rapids 8% 8% → Newaygo Newaygo 8% 5% → Everett Everett 5% 3% → Big Rapids Big Rapids 3% 3% → Muskegon Muskegon 3% 3% → Fremont Fremont 3% White Cloud · 9% stay
872jobs based in White Cloud
9%of working residents work in town
32 mimedian commute distance

Census LEHD 2021

Newago County Courthouse
2016 · Newago County Courthouse · Wikimedia Commons
White Cloud’s story

White Cloud in pictures

4 postcards, papers and photographs from public archives.

MIMap-doton-WhiteCloudNewago County CourthouseSt. Joseph-White Cloud
Explore the history →

About White Cloud

City in Michigan, United States

White Cloud is a city in the U.S. state of Michigan, a small town on the bank of the White River. As of the 2020 census, the city population was 1,479. It is the county seat of Newaygo County. Being designated a trail town, the outdoors are a big part of life in White Cloud, with the 4,600 mile North Country Trail stretching nearby, the Mill Pond Park with a beach and playground, and the White Cloud County Park and Campground, being major draws to the area. White Cloud was recognized by the North Country Trail Association as a "Trail Town".

From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)

Population
1,479
Area
2.0 sq mi
Elevation
876 ft
ZIP code
49349
Area code
231

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Photo of White Cloud

White Cloud, MI · Photo: Charles W. Chapman · CC BY-SA 4.0 · Source ↗