CrossFit Launchpad

CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit as its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 10,000 affiliated gyms in over 150 countries as of 2025, about 40% of which are located in the United States.