Abercrombie Kids

Abercrombie Kids is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", the concept is designed as the children's version of its parent company A&F. There are 122 full-price abercrombie kids stores in the US, Canada, Germany, Italy, the Netherlands, and the United Kingdom; including standalone retail stores and "carve-outs" in larger Abercrombie & Fitch locations.