What stands out worked out from the figures below

Webster has the most affordable homes ($333k median).

Rowley has the most expensive homes ($615k median).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Webster	Rowley
People
Population	12,228Highest	1,708Lowest
Growth since 20102010 → 2020 census	+6.9%Lowest MA: +7.4%	+7.6%Highest MA: +7.4%
Median age	37.2±2.1Lowest 7% below MA	46.3±16.7Highest 16% above MA
	Rowley and Webster are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21.8%±3.6Highest MA: 19.4%	18.3%±6.9Lowest MA: 19.4%
	Webster and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	15.7%±2.5Lowest MA: 17.9%	23.3%±4.8Highest MA: 17.9%
Bachelor’s degree+adults 25+	18.8%Lowest MA: 47.3%	57.3%Highest MA: 47.3%
Enrolled in collegeshare of residents	6%±1.8Lowest MA: 7.9%	7.4%±5.8Highest MA: 7.9%
	Rowley and Webster are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$63,837±$8kLowest 39% below MA	$109,622±$17kHighest 5% above MA
Home valuemedian, owner-occupied	$333,100±$14kLowest 41% below MA	$614,800±$39kHighest 9% above MA
Rentmedian gross, monthly	$1,198±$85Lowest 32% below MA	$1,663±$674Highest 6% below MA
	Rowley and Webster are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$3,234Lowest 46% below MA	$6,865Highest 15% above MA
Renters paying 30%+of income on rent	46.1%±7.4Lowest MA: 51.8%	46.3%±45.1Highest MA: 51.8%
	Rowley and Webster are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	16%Highest MA: 10%	6.1%Lowest MA: 10%
Housing
Homeownersof occupied homes	45.5%Lowest MA: 62.5%	78.6%Highest MA: 62.5%
Typical home builtmedian year	1954Highest 10 yrs older than MA	1938Lowest 26 yrs older than MA
Getting to work
Average commuteone way	28 minHighest 5% below MA	25 minLowest 15% below MA
Work from home	7.1%±2.9Lowest MA: 18.6%	10.9%±5.6Highest MA: 18.6%
	Rowley and Webster are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#271 of 282 in MA	#214 of 282 in MA
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.