Compare towns

Swampscott vs Douglas vs Ashland

Cost, people, housing, commute and schools, side by side, each benchmarked against Massachusetts.

What stands out worked out from the figures below

Swampscott has the most expensive homes ($771k median).
Douglas has the most affordable homes ($471k median).
Ashland has grown the fastest since 2010 (+13.5%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

MeasureSwampscottDouglasAshland
People
Population
15,277
9,207Lowest
18,873Highest
Growth since 20102010 → 2020 census
+9.6%
MA: +7.4%
+6%Lowest
MA: +7.4%
+13.5%Highest
MA: +7.4%
Median age
44.5±3.5Highest
11% above MA
44±2.6
10% above MA
42.1±1.4Lowest
5% above MA
Swampscott and Douglas are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18
20.1%±2.9
MA: 19.4%
21.2%±3.8Highest
MA: 19.4%
18.4%±2.2Lowest
MA: 19.4%
Douglas and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Age 65+
20.4%±2.6Highest
MA: 17.9%
15.4%±3.1Lowest
MA: 17.9%
18.2%±2.2
MA: 17.9%
Swampscott and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+
62.2%Highest
MA: 47.3%
41.7%Lowest
MA: 47.3%
60.7%
MA: 47.3%
Enrolled in collegeshare of residents
4.7%±1.7
MA: 7.9%
5.4%±2.3Highest
MA: 7.9%
4.4%±1.2Lowest
MA: 7.9%
Douglas and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian
$134,386±$23k
29% above MA
$152,267±$10kHighest
46% above MA
$127,539±$11kLowest
23% above MA
Douglas and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied
$771,100±$41kHighest
37% above MA
$470,600±$29kLowest
16% below MA
$611,700±$18k
9% above MA
Rentmedian gross, monthly
$2,303±$143
31% above MA
$1,503±$697Lowest
15% below MA
$2,452±$298Highest
39% above MA
Ashland and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly
$7,936Highest
32% above MA
$6,338Lowest
6% above MA
$7,444
24% above MA
Renters paying 30%+of income on rent
57%±14.2Highest
MA: 51.8%
33.9%±17.4Lowest
MA: 51.8%
55.2%±14.2
MA: 51.8%
Swampscott and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line
7.1%Highest
MA: 10%
4.8%
MA: 10%
3.5%Lowest
MA: 10%
Housing
Homeownersof occupied homes
75.9%
MA: 62.5%
83.8%Highest
MA: 62.5%
75.3%Lowest
MA: 62.5%
Typical home builtmedian year
1955Lowest
9 yrs older than MA
1986Highest
22 yrs newer than MA
1984
20 yrs newer than MA
Getting to work
Average commuteone way
34 min
18% above MA
34 minLowest
16% above MA
37 minHighest
26% above MA
Work from home
27.2%±4.6Highest
MA: 18.6%
20.9%±4.9Lowest
MA: 18.6%
22.7%±3.3
MA: 18.6%
Swampscott and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading #76 of 282 in MA #177 of 282 in MA #42 of 282 in MA
School district Swampscott Douglas Ashland
High school in town Swampscott High Douglas High School Ashland High
Students per teacherat that high school
11.7
7.2Lowest
14.0Highest
On TownTapestry
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MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.