What stands out worked out from the figures below

Salisbury has the highest household income ($100k).

Appleton has the most people working from home (11.1%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Salisbury	Appleton
People
Population	1,200Lowest	1,360Highest
Growth since 20102010 → 2020 census	+7.5%Highest U.S.: +7.4%	+7.2%Lowest U.S.: +7.4%
Median age	50.6±6.5Highest 30% above U.S.	49.2±7.4Lowest 26% above U.S.
	Salisbury and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	16.6%±3.2Highest U.S.: 22%	15.3%±2.7Lowest U.S.: 22%
	Salisbury and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	30.4%±2.9Highest U.S.: 17.2%	26.1%±9.3Lowest U.S.: 17.2%
	Salisbury and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	34.6%Highest U.S.: 35.7%	34.1%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	1.6%±1.1Lowest U.S.: 6.4%	3.7%±2.4Highest U.S.: 6.4%
	Appleton and Salisbury are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$99,688±$21kHighest 23% above U.S.	$53,618±$19kLowest 34% below U.S.
Home valuemedian, owner-occupied	$306,900±$51kHighest 8% below U.S.	$235,600±$33kLowest 29% below U.S.
	Salisbury and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,443±$984Highest about the U.S. average	$1,104±$82Lowest 22% below U.S.
	Salisbury and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$4,842Highest 55% above U.S.	$3,588Lowest 15% above U.S.
Renters paying 30%+of income on rent	31.9%±22.6Lowest U.S.: 51.1%	85.4%±100Highest U.S.: 51.1%
	Appleton and Salisbury are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	4.6%Lowest U.S.: 12.5%	9.7%Highest U.S.: 12.5%
Housing
Homeownersof occupied homes	88.7%Highest U.S.: 65.2%	82.6%Lowest U.S.: 65.2%
Typical home builtmedian year	1967Lowest 13 yrs older than U.S.	1988Highest 8 yrs newer than U.S.
Getting to work
Average commuteone way	19 minLowest 29% below U.S.	30 minHighest 14% above U.S.
Work from home	6%±2.2Lowest U.S.: 15.1%	11.1%±3.5Highest U.S.: 15.1%
	Appleton and Salisbury are within the Census margin of error here, so we can’t say which is really higher.
Schools
School district	Addison Central Unified Union School District #55	Appleton Public Schools
High school in town	None in town	None in town
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.