What stands out worked out from the figures below

Salem has the most renters (50.3% rent).

Swampscott has the highest household income ($134k).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Salem	Swampscott
People
Population	44,795Highest	15,277Lowest
Growth since 20102010 → 2020 census	+7.6%Lowest MA: +7.4%	+9.6%Highest MA: +7.4%
Median age	39.3±1.5Lowest about the MA average	44.5±3.5Highest 11% above MA
Kids under 18	15.7%±1.7Lowest MA: 19.4%	20.1%±2.9Highest MA: 19.4%
	Swampscott and Salem are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	17.2%±1.7Lowest MA: 17.9%	20.4%±2.6Highest MA: 17.9%
	Swampscott and Salem are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	47.8%Lowest MA: 47.3%	62.2%Highest MA: 47.3%
Enrolled in collegeshare of residents	8.2%±1.1Highest MA: 7.9%	4.7%±1.7Lowest MA: 7.9%
Cost of living
Household incomemedian	$85,153±$5kLowest 18% below MA	$134,386±$23kHighest 29% above MA
Home valuemedian, owner-occupied	$542,800±$18kLowest 3% below MA	$771,100±$41kHighest 37% above MA
Rentmedian gross, monthly	$1,836±$84Lowest 4% above MA	$2,303±$143Highest 31% above MA
Property taxmedian, yearly	$6,114Lowest about the MA average	$7,936Highest 32% above MA
Renters paying 30%+of income on rent	54.9%±4.8Lowest MA: 51.8%	57%±14.2Highest MA: 51.8%
	Swampscott and Salem are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	12.1%Highest MA: 10%	7.1%Lowest MA: 10%
Housing
Homeownersof occupied homes	49.7%Lowest MA: 62.5%	75.9%Highest MA: 62.5%
Typical home builtmedian year	1938Lowest 26 yrs older than MA	1955Highest 9 yrs older than MA
Getting to work
Average commuteone way	29 minLowest about the MA average	34 minHighest 18% above MA
Work from home	21.6%±2.5Lowest MA: 18.6%	27.2%±4.6Highest MA: 18.6%
	Swampscott and Salem are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#248 of 282 in MA	#76 of 282 in MA
School district	Salem	Swampscott
High school in town	Salem High	Swampscott High
Students per teacherat that high school	9.8Lowest	11.7Highest
On TownTapestry
Old photos in Our Story	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.