Compare towns
Salem vs Hampton Beach vs Marlborough
Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..
What stands out worked out from the figures below
Salem has the most renters (50.3% rent).
Hampton Beach has grown the fastest since 2010 (+14.2%).
Marlborough has the most kids (20.8% under 18).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Salem | Hampton Beach | Marlborough |
|---|---|---|---|
| Your priorities | |||
| People | |||
| Population | 44,795Highest |
2,605Lowest |
41,647 |
| Growth since 20102010 → 2020 census | +7.6%Lowest U.S.: +7.4% |
+14.2%Highest U.S.: +7.4% |
+8.6% U.S.: +7.4% |
| Median age | 39.3±1.5 about the U.S. average |
60.4±2.4Highest 55% above U.S. |
37.5±1.3Lowest 4% below U.S. |
| Kids under 18 | 15.7%±1.7 U.S.: 22% |
3.1%±2.8Lowest U.S.: 22% |
20.8%±2Highest U.S.: 22% |
| Age 65+ | 17.2%±1.7 U.S.: 17.2% |
33.7%±4.1Highest U.S.: 17.2% |
14.9%±1.5Lowest U.S.: 17.2% |
| Bachelor’s degree+adults 25+ | 47.8%Highest U.S.: 35.7% |
34%Lowest U.S.: 35.7% |
40.5% U.S.: 35.7% |
| Enrolled in collegeshare of residents | 8.2%±1.1Highest U.S.: 6.4% |
0.6%±0.7Lowest U.S.: 6.4% |
4.2%±1 U.S.: 6.4% |
| Cost of living | |||
| Household incomemedian | $85,153±$5k 5% above U.S. |
$82,557±$17kLowest about the U.S. average |
$91,968±$9kHighest 14% above U.S. |
| Marlborough and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Home valuemedian, owner-occupied | $542,800±$18kHighest 63% above U.S. |
$508,900±$76kLowest 53% above U.S. |
$513,100±$28k 54% above U.S. |
| Salem and Marlborough are within the Census margin of error here, so we can’t say which is really higher. | |||
| Rentmedian gross, monthly | $1,836±$84 30% above U.S. |
$1,375±$130Lowest about the U.S. average |
$1,871±$123Highest 32% above U.S. |
| Marlborough and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Property taxmedian, yearly | $6,114 96% above U.S. |
$6,115Highest 96% above U.S. |
$5,747Lowest 84% above U.S. |
| Renters paying 30%+of income on rent | 54.9%±4.8Lowest U.S.: 51.1% |
61.7%±20.2Highest U.S.: 51.1% |
58.9%±6.5 U.S.: 51.1% |
| Hampton Beach and Marlborough are within the Census margin of error here, so we can’t say which is really higher. | |||
| Below poverty line | 12.1%Highest U.S.: 12.5% |
8.2%Lowest U.S.: 12.5% |
9.6% U.S.: 12.5% |
| Housing | |||
| Homeownersof occupied homes | 49.7%Lowest U.S.: 65.2% |
62.9%Highest U.S.: 65.2% |
56% U.S.: 65.2% |
| Typical home builtmedian year | 1938Lowest 42 yrs older than U.S. |
1971 9 yrs older than U.S. |
1974Highest 6 yrs older than U.S. |
| Getting to work | |||
| Average commuteone way | 29 min 8% above U.S. |
25 minLowest 4% below U.S. |
30 minHighest 13% above U.S. |
| Work from home | 21.6%±2.5 U.S.: 15.1% |
26.9%±6.1Highest U.S.: 15.1% |
16.2%±2.4Lowest U.S.: 15.1% |
| Hampton Beach and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Schools | |||
| Public school scoresrank in state, math + reading | #248 of 282 in MA | — | #215 of 282 in MA |
| School district | Salem | — | Assabet Valley Regional Vocational Technical · Marlborough |
| High school in town | Salem High | — | Assabet Valley Vocational High School |
| Students per teacherat that high school | 9.8Lowest |
— | 10.1Highest |
| On TownTapestry | |||
| Old photos in History | None yet | None yet | None yet |
U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.