What stands out worked out from the figures below

Rowley has the most homeowners (81.7%).

Salem has the most people working from home (21.6%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Rowley	Salem
People
Population	6,251Lowest	44,795Highest
Growth since 20102010 → 2020 census	+5.2%Lowest MA: +7.4%	+7.6%Highest MA: +7.4%
Median age	50±6.3Highest 25% above MA	39.3±1.5Lowest about the MA average
Kids under 18	19.3%±4.5Highest MA: 19.4%	15.7%±1.7Lowest MA: 19.4%
	Rowley and Salem are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	21.6%±4.1Highest MA: 17.9%	17.2%±1.7Lowest MA: 17.9%
	Rowley and Salem are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	56.8%Highest MA: 47.3%	47.8%Lowest MA: 47.3%
Enrolled in collegeshare of residents	4.8%±2.2Lowest MA: 7.9%	8.2%±1.1Highest MA: 7.9%
Cost of living
Household incomemedian	$132,734±$32kHighest 28% above MA	$85,153±$5kLowest 18% below MA
Home valuemedian, owner-occupied	$667,300±$52kHighest 19% above MA	$542,800±$18kLowest 3% below MA
Rentmedian gross, monthly	$1,603±$520Lowest 9% below MA	$1,836±$84Highest 4% above MA
	Salem and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$8,309Highest 39% above MA	$6,114Lowest about the MA average
Renters paying 30%+of income on rent	57.7%±27.3Highest MA: 51.8%	54.9%±4.8Lowest MA: 51.8%
	Rowley and Salem are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.1%Lowest MA: 10%	12.1%Highest MA: 10%
Housing
Homeownersof occupied homes	81.7%Highest MA: 62.5%	49.7%Lowest MA: 62.5%
Typical home builtmedian year	1975Highest 11 yrs newer than MA	1938Lowest 26 yrs older than MA
Getting to work
Average commuteone way	28 minLowest 3% below MA	29 minHighest about the MA average
Work from home	11.1%±4Lowest MA: 18.6%	21.6%±2.5Highest MA: 18.6%
Schools
Public school scoresrank in state, math + reading	#214 of 282 in MA	#248 of 282 in MA
School district	Triton	Salem
High school in town	None in town	Salem High
Students per teacherat that high school	—	9.8
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.