What stands out worked out from the figures below

Rowley has the most kids (19.3% under 18).

Hampton has the most people working from home (21.7%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Rowley	Hampton
People
Population	6,251Lowest	16,426Highest
Growth since 20102010 → 2020 census	+5.2%Highest U.S.: +7.4%	+5.1%Lowest U.S.: +7.4%
Median age	50±6.3Lowest 29% above U.S.	55.8±2.1Highest 43% above U.S.
	Hampton and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	19.3%±4.5Highest U.S.: 22%	11.6%±2.3Lowest U.S.: 22%
Age 65+	21.6%±4.1Lowest U.S.: 17.2%	30.9%±2.8Highest U.S.: 17.2%
Bachelor’s degree+adults 25+	56.8%Highest U.S.: 35.7%	42.8%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	4.8%±2.2Highest U.S.: 6.4%	3.1%±1.1Lowest U.S.: 6.4%
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$132,734±$32kHighest 64% above U.S.	$95,233±$9kLowest 18% above U.S.
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$667,300±$52kHighest 101% above U.S.	$550,200±$39kLowest 65% above U.S.
Rentmedian gross, monthly	$1,603±$520Lowest 13% above U.S.	$1,628±$94Highest 15% above U.S.
	Hampton and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$8,309Highest 166% above U.S.	$6,813Lowest 118% above U.S.
Renters paying 30%+of income on rent	57.7%±27.3Highest U.S.: 51.1%	56.8%±10.4Lowest U.S.: 51.1%
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.1%Lowest U.S.: 12.5%	5.6%Highest U.S.: 12.5%
Housing
Homeownersof occupied homes	81.7%Highest U.S.: 65.2%	73.8%Lowest U.S.: 65.2%
Typical home builtmedian year	1975Lowest 5 yrs older than U.S.	1978Highest 2 yrs older than U.S.
Getting to work
Average commuteone way	28 minHighest 7% above U.S.	26 minLowest about the U.S. average
Work from home	11.1%±4Lowest U.S.: 15.1%	21.7%±3.3Highest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#214 of 282 in MA	#31 of 120 in NH
School district	Triton	Hampton School District · Winnacunnet Cooperative School District
High school in town	None in town	Winnacunnet High School
Students per teacherat that high school	—	10.1
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.