What stands out worked out from the figures below

Rowley has the most kids (19.3% under 18).

Hampton Beach has grown the fastest since 2010 (+14.2%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Rowley	Hampton Beach
People
Population	6,251Highest	2,605Lowest
Growth since 20102010 → 2020 census	+5.2%Lowest U.S.: +7.4%	+14.2%Highest U.S.: +7.4%
Median age	50±6.3Lowest 29% above U.S.	60.4±2.4Highest 55% above U.S.
Kids under 18	19.3%±4.5Highest U.S.: 22%	3.1%±2.8Lowest U.S.: 22%
Age 65+	21.6%±4.1Lowest U.S.: 17.2%	33.7%±4.1Highest U.S.: 17.2%
Bachelor’s degree+adults 25+	56.8%Highest U.S.: 35.7%	34%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	4.8%±2.2Highest U.S.: 6.4%	0.6%±0.7Lowest U.S.: 6.4%
Cost of living
Household incomemedian	$132,734±$32kHighest 64% above U.S.	$82,557±$17kLowest about the U.S. average
Home valuemedian, owner-occupied	$667,300±$52kHighest 101% above U.S.	$508,900±$76kLowest 53% above U.S.
Rentmedian gross, monthly	$1,603±$520Highest 13% above U.S.	$1,375±$130Lowest about the U.S. average
	Rowley and Hampton Beach are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$8,309Highest 166% above U.S.	$6,115Lowest 96% above U.S.
Renters paying 30%+of income on rent	57.7%±27.3Lowest U.S.: 51.1%	61.7%±20.2Highest U.S.: 51.1%
	Hampton Beach and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.1%Lowest U.S.: 12.5%	8.2%Highest U.S.: 12.5%
Housing
Homeownersof occupied homes	81.7%Highest U.S.: 65.2%	62.9%Lowest U.S.: 65.2%
Typical home builtmedian year	1975Highest 5 yrs older than U.S.	1971Lowest 9 yrs older than U.S.
Getting to work
Average commuteone way	28 minHighest 7% above U.S.	25 minLowest 4% below U.S.
Work from home	11.1%±4Lowest U.S.: 15.1%	26.9%±6.1Highest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#214 of 282 in MA	—
School district	Triton	—
High school in town	None in town	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.