What stands out worked out from the figures below

Rowley has the highest household income ($133k).

Ayer has the most people working from home (19.8%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Rowley	Ayer
People
Population	6,251Highest	3,098Lowest
Growth since 20102010 → 2020 census	+5.2%Highest MA: +7.4%	+4.1%Lowest MA: +7.4%
Median age	50±6.3Highest 25% above MA	42.1±6.9Lowest 5% above MA
	Rowley and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	19.3%±4.5Lowest MA: 19.4%	20.8%±5.3Highest MA: 19.4%
	Ayer and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	21.6%±4.1Highest MA: 17.9%	15.3%±5.5Lowest MA: 17.9%
	Rowley and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	56.8%Highest MA: 47.3%	37.7%Lowest MA: 47.3%
Enrolled in collegeshare of residents	4.8%±2.2Highest MA: 7.9%	4.2%±3Lowest MA: 7.9%
	Rowley and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$132,734±$32kHighest 28% above MA	$74,878±$17kLowest 28% below MA
Home valuemedian, owner-occupied	$667,300±$52kHighest 19% above MA	$444,600±$43kLowest 21% below MA
Rentmedian gross, monthly	$1,603±$520Highest 9% below MA	$1,240±$169Lowest 30% below MA
	Rowley and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$8,309Highest 39% above MA	$4,911Lowest 18% below MA
Renters paying 30%+of income on rent	57.7%±27.3Highest MA: 51.8%	46.9%±21.9Lowest MA: 51.8%
	Rowley and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.1%Lowest MA: 10%	6.9%Highest MA: 10%
Housing
Homeownersof occupied homes	81.7%Highest MA: 62.5%	58.1%Lowest MA: 62.5%
Typical home builtmedian year	1975Highest 11 yrs newer than MA	1952Lowest 12 yrs older than MA
Getting to work
Average commuteone way	28 minLowest 3% below MA	29 minHighest about the MA average
Work from home	11.1%±4Lowest MA: 18.6%	19.8%±6.1Highest MA: 18.6%
	Ayer and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#214 of 282 in MA	#113 of 282 in MA
School district	Triton	—
High school in town	None in town	—
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.