What stands out worked out from the figures below

Rowley has the most kids (18.3% under 18).

Hampton has the most people working from home (21.7%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Rowley	Hampton
People
Population	1,708Lowest	16,426Highest
Growth since 20102010 → 2020 census	+7.6%Highest U.S.: +7.4%	+5.1%Lowest U.S.: +7.4%
Median age	46.3±16.7Lowest 19% above U.S.	55.8±2.1Highest 43% above U.S.
	Hampton and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	18.3%±6.9Highest U.S.: 22%	11.6%±2.3Lowest U.S.: 22%
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	23.3%±4.8Lowest U.S.: 17.2%	30.9%±2.8Highest U.S.: 17.2%
	Hampton and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	57.3%Highest U.S.: 35.7%	42.8%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	7.4%±5.8Highest U.S.: 6.4%	3.1%±1.1Lowest U.S.: 6.4%
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$109,622±$17kHighest 36% above U.S.	$95,233±$9kLowest 18% above U.S.
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$614,800±$39kHighest 85% above U.S.	$550,200±$39kLowest 65% above U.S.
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,663±$674Highest 18% above U.S.	$1,628±$94Lowest 15% above U.S.
	Rowley and Hampton are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$6,865Highest 120% above U.S.	$6,813Lowest 118% above U.S.
Renters paying 30%+of income on rent	46.3%±45.1Lowest U.S.: 51.1%	56.8%±10.4Highest U.S.: 51.1%
	Hampton and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	6.1%Highest U.S.: 12.5%	5.6%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	78.6%Highest U.S.: 65.2%	73.8%Lowest U.S.: 65.2%
Typical home builtmedian year	1938Lowest 42 yrs older than U.S.	1978Highest 2 yrs older than U.S.
Getting to work
Average commuteone way	25 minLowest 6% below U.S.	26 minHighest about the U.S. average
Work from home	10.9%±5.6Lowest U.S.: 15.1%	21.7%±3.3Highest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#214 of 282 in MA	#31 of 120 in NH
School district	—	Hampton School District · Winnacunnet Cooperative School District
High school in town	—	Winnacunnet High School
Students per teacherat that high school	—	10.1
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.