What stands out worked out from the figures below

Rochester has the highest household income ($81k).

Appleton has the most homeowners (82.6%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Rochester	Appleton
People
Population	33,144Highest	1,360Lowest
Growth since 20102010 → 2020 census	+9.2%Highest U.S.: +7.4%	+7.2%Lowest U.S.: +7.4%
Median age	43±1.8Lowest 11% above U.S.	49.2±7.4Highest 26% above U.S.
	Appleton and Rochester are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	18.2%±1.7Highest U.S.: 22%	15.3%±2.7Lowest U.S.: 22%
	Rochester and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	19.6%±1.9Lowest U.S.: 17.2%	26.1%±9.3Highest U.S.: 17.2%
	Appleton and Rochester are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	27.1%Lowest U.S.: 35.7%	34.1%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	4.3%±1Highest U.S.: 6.4%	3.7%±2.4Lowest U.S.: 6.4%
	Rochester and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$80,836±$3kHighest about the U.S. average	$53,618±$19kLowest 34% below U.S.
Home valuemedian, owner-occupied	$279,100±$10kHighest 16% below U.S.	$235,600±$33kLowest 29% below U.S.
Rentmedian gross, monthly	$1,369±$72Highest 3% below U.S.	$1,104±$82Lowest 22% below U.S.
Property taxmedian, yearly	$5,334Highest 71% above U.S.	$3,588Lowest 15% above U.S.
Renters paying 30%+of income on rent	46.3%±7Lowest U.S.: 51.1%	85.4%±100Highest U.S.: 51.1%
	Appleton and Rochester are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	8.3%Lowest U.S.: 12.5%	9.7%Highest U.S.: 12.5%
Housing
Homeownersof occupied homes	66%Lowest U.S.: 65.2%	82.6%Highest U.S.: 65.2%
Typical home builtmedian year	1978Lowest 2 yrs older than U.S.	1988Highest 8 yrs newer than U.S.
Getting to work
Average commuteone way	26 minLowest about the U.S. average	30 minHighest 14% above U.S.
Work from home	11.8%±2.1Highest U.S.: 15.1%	11.1%±3.5Lowest U.S.: 15.1%
	Rochester and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#98 of 120 in NH	—
School district	Rochester School District	Appleton Public Schools
High school in town	Spaulding High School	None in town
Students per teacherat that high school	13.2	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.