What stands out worked out from the figures below

Northborough has grown the fastest since 2010 (+11.2%).

Rowley has the oldest population (median age 50).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Northborough	Rowley
People
Population	15,750Highest	6,251Lowest
Growth since 20102010 → 2020 census	+11.2%Highest MA: +7.4%	+5.2%Lowest MA: +7.4%
Median age	45±3Lowest 13% above MA	50±6.3Highest 25% above MA
	Rowley and Northborough are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21.6%±2.8Highest MA: 19.4%	19.3%±4.5Lowest MA: 19.4%
	Northborough and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	17.7%±2.3Lowest MA: 17.9%	21.6%±4.1Highest MA: 17.9%
	Rowley and Northborough are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	65.5%Highest MA: 47.3%	56.8%Lowest MA: 47.3%
Enrolled in collegeshare of residents	5.1%±1.4Highest MA: 7.9%	4.8%±2.2Lowest MA: 7.9%
	Northborough and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$153,199±$19kHighest 47% above MA	$132,734±$32kLowest 28% above MA
	Northborough and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$620,000±$24kLowest 10% above MA	$667,300±$52kHighest 19% above MA
	Rowley and Northborough are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,919±$269Highest 9% above MA	$1,603±$520Lowest 9% below MA
	Northborough and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$7,983Lowest 33% above MA	$8,309Highest 39% above MA
Renters paying 30%+of income on rent	50.1%±16.3Lowest MA: 51.8%	57.7%±27.3Highest MA: 51.8%
	Rowley and Northborough are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.7%Highest MA: 10%	3.1%Lowest MA: 10%
Housing
Homeownersof occupied homes	83.1%Highest MA: 62.5%	81.7%Lowest MA: 62.5%
Typical home builtmedian year	1980Highest 16 yrs newer than MA	1975Lowest 11 yrs newer than MA
Getting to work
Average commuteone way	31 minHighest 7% above MA	28 minLowest 3% below MA
Work from home	22.5%±5.3Highest MA: 18.6%	11.1%±4Lowest MA: 18.6%
Schools
Public school scoresrank in state, math + reading	#35 of 282 in MA	#214 of 282 in MA
School district	Northborough · Northboro-Southboro	Triton
High school in town	Algonquin Regional High	None in town
Students per teacherat that high school	10.8	—
On TownTapestry
Old photos in Our Story	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.