Compare towns
Newmarket vs Pembroke vs Hollis vs Keene
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Newmarket has the most renters (47.1% rent).
Pembroke has the most kids (24% under 18).
Hollis has the most people working from home (29%).
Keene has the most affordable homes ($253k median).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Newmarket | Pembroke | Hollis | Keene |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 9,463 |
7,438Lowest |
8,603 |
22,939Highest |
| Growth since 20102010 → 2020 census | +5.5% NH: +4.6% |
+1.3% NH: +4.6% |
+8.6%Highest NH: +4.6% |
-1.5%Lowest NH: +4.6% |
| Median age | 41.2±1.9 5% below NH |
41.9±3.3 3% below NH |
49.4±5Highest 14% above NH |
37.6±2.3Lowest 13% below NH |
| Hollis and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 15.6%±2.7 NH: 18.2% |
24%±4.6Highest NH: 18.2% |
21%±4 NH: 18.2% |
14.1%±1.6Lowest NH: 18.2% |
| Pembroke and Hollis are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 16.1%±2.8Lowest NH: 20.1% |
16.4%±3.2 NH: 20.1% |
23.3%±4.7Highest NH: 20.1% |
19.5%±1.8 NH: 20.1% |
| Hollis and Keene are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Bachelor’s degree+adults 25+ | 49.7% NH: 40.6% |
32.2%Lowest NH: 40.6% |
57.3%Highest NH: 40.6% |
44.1% NH: 40.6% |
| Enrolled in collegeshare of residents | 5.6%±1.9 NH: 6% |
3.5%±1.6Lowest NH: 6% |
3.6%±1.7 NH: 6% |
13.8%±1.4Highest NH: 6% |
| Cost of living | ||||
| Household incomemedian | $100,845±$13k about the NH average |
$89,519±$22k 10% below NH |
$168,883±$22kHighest 71% above NH |
$78,445±$8kLowest 21% below NH |
| Home valuemedian, owner-occupied | $455,000±$22k 13% above NH |
$371,500±$20k 8% below NH |
$675,900±$48kHighest 68% above NH |
$252,500±$12kLowest 37% below NH |
| Rentmedian gross, monthly | $1,671±$69Highest 12% above NH |
$1,218±$354Lowest 18% below NH |
$1,598±$302 7% above NH |
$1,342±$68 10% below NH |
| Newmarket and Hollis are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $8,734 31% above NH |
$7,589 14% above NH |
$10,000+Highest at least 50% above NH |
$6,812Lowest about the NH average |
| Renters paying 30%+of income on rent | 46.3%±8.3 NH: 48.2% |
48.4%±21.8Highest NH: 48.2% |
31.3%±19.5Lowest NH: 48.2% |
44.5%±6.1 NH: 48.2% |
| Pembroke and Newmarket are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 4.6% NH: 7.2% |
15%Highest NH: 7.2% |
1.9%Lowest NH: 7.2% |
10.1% NH: 7.2% |
| Housing | ||||
| Homeownersof occupied homes | 52.9%Lowest NH: 72.8% |
67.4% NH: 72.8% |
91.7%Highest NH: 72.8% |
55.1% NH: 72.8% |
| Typical home builtmedian year | 1983Highest 4 yrs newer than NH |
1969 10 yrs older than NH |
1979 same as NH |
1961Lowest 18 yrs older than NH |
| Getting to work | ||||
| Average commuteone way | 28 minHighest 6% above NH |
25 min 8% below NH |
27 min about the NH average |
17 minLowest 36% below NH |
| Work from home | 17.3%±3.3 NH: 16.8% |
17%±4.8 NH: 16.8% |
29%±6.4Highest NH: 16.8% |
15.6%±2.7Lowest NH: 16.8% |
| Schools | ||||
| Public school scoresrank in state, math + reading | #39 of 120 in NH | #85 of 120 in NH | #8 of 120 in NH | #81 of 120 in NH |
| School district | Newmarket School District | Pembroke School District | Hollis School District · Hollis-Brookline Cooperative School District | Keene School District |
| High school in town | Newmarket Jr.-Sr. High School | Pembroke Academy | Hollis-Brookline High School | Keene High School |
| Students per teacherat that high school | 9.9Lowest |
13.1Highest |
11.8 |
12.3 |
| On TownTapestry | ||||
| Old photos in Our Story | None yet | None yet | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.