Compare towns
Newmarket vs Madbury vs Plymouth vs Keene
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Newmarket has the most people working from home (17.3%).
Madbury has the most kids (29% under 18).
Plymouth has the youngest population (median age 24.6).
Keene has the most affordable homes ($253k median).
Plymouth is a college town. 33.7% of residents are enrolled in college, which pulls its median age, poverty rate and renter figures away from what a year-round family would see.
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Newmarket | Madbury | Plymouth | Keene |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 9,463 |
2,203Lowest |
6,601 |
22,939Highest |
| Growth since 20102010 → 2020 census | +5.5% NH: +4.6% |
+8.3%Highest NH: +4.6% |
-4.4%Lowest NH: +4.6% |
-1.5% NH: +4.6% |
| Median age | 41.2±1.9Highest 5% below NH |
37.7±2.1 13% below NH |
24.6±3.4Lowest 43% below NH |
37.6±2.3 13% below NH |
| Newmarket and Madbury are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 15.6%±2.7 NH: 18.2% |
29%±5.9Highest NH: 18.2% |
13.6%±3.6Lowest NH: 18.2% |
14.1%±1.6 NH: 18.2% |
| Age 65+ | 16.1%±2.8 NH: 20.1% |
14.3%±2.6 NH: 20.1% |
12%±2.7Lowest NH: 20.1% |
19.5%±1.8Highest NH: 20.1% |
| Keene and Newmarket are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Bachelor’s degree+adults 25+ | 49.7% NH: 40.6% |
52.6% NH: 40.6% |
54%Highest NH: 40.6% |
44.1%Lowest NH: 40.6% |
| Enrolled in collegeshare of residents | 5.6%±1.9 NH: 6% |
3.4%±1.8Lowest NH: 6% |
33.7%±3.5Highest NH: 6% |
13.8%±1.4 NH: 6% |
| Cost of living | ||||
| Household incomemedian | $100,845±$13k about the NH average |
$148,365±$30kHighest 50% above NH |
$77,027±$26kLowest 22% below NH |
$78,445±$8k 21% below NH |
| Home valuemedian, owner-occupied | $455,000±$22k 13% above NH |
$476,900±$31kHighest 18% above NH |
$292,400±$22k 27% below NH |
$252,500±$12kLowest 37% below NH |
| Madbury and Newmarket are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Rentmedian gross, monthly | $1,671±$69Highest 12% above NH |
$1,574±$759 6% above NH |
$1,108±$255Lowest 26% below NH |
$1,342±$68 10% below NH |
| Newmarket and Madbury are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $8,734 31% above NH |
$10,000+Highest at least 50% above NH |
$6,288Lowest 6% below NH |
$6,812 about the NH average |
| Renters paying 30%+of income on rent | 46.3%±8.3Highest NH: 48.2% |
16.7%±15.2Lowest NH: 48.2% |
33.8%±11.6 NH: 48.2% |
44.5%±6.1 NH: 48.2% |
| Newmarket and Keene are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 4.6%Lowest NH: 7.2% |
4.9% NH: 7.2% |
18.6%Highest NH: 7.2% |
10.1% NH: 7.2% |
| Housing | ||||
| Homeownersof occupied homes | 52.9%Lowest NH: 72.8% |
82.9%Highest NH: 72.8% |
56.3% NH: 72.8% |
55.1% NH: 72.8% |
| Typical home builtmedian year | 1983 4 yrs newer than NH |
1984Highest 5 yrs newer than NH |
1981 2 yrs newer than NH |
1961Lowest 18 yrs older than NH |
| Getting to work | ||||
| Average commuteone way | 28 minHighest 6% above NH |
25 min 5% below NH |
18 min 31% below NH |
17 minLowest 36% below NH |
| Work from home | 17.3%±3.3Highest NH: 16.8% |
14%±3.6 NH: 16.8% |
11.7%±3.6Lowest NH: 16.8% |
15.6%±2.7 NH: 16.8% |
| Newmarket and Keene are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Schools | ||||
| Public school scoresrank in state, math + reading | #39 of 120 in NH | — | #47 of 120 in NH | #81 of 120 in NH |
| School district | Newmarket School District | Oyster River Coop School District | Plymouth School District · Pemi-Baker Regional School District | Keene School District |
| High school in town | Newmarket Jr.-Sr. High School | None in town | Plymouth Regional High School | Keene High School |
| Students per teacherat that high school | 9.9Lowest |
— | 12.8Highest |
12.3 |
| On TownTapestry | ||||
| Old photos in Our Story | None yet | None yet | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.