What stands out worked out from the figures below

New London has the most expensive homes ($554k median).

Pembroke has grown the fastest since 2010 (+1.3%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	New London	Pembroke
People
Population	4,433Lowest	7,438Highest
Growth since 20102010 → 2020 census	+0.1%Lowest NH: +4.6%	+1.3%Highest NH: +4.6%
Median age	52.8±6.7Highest 22% above NH	41.9±3.3Lowest 3% below NH
Kids under 18	12%±3Lowest NH: 18.2%	24%±4.6Highest NH: 18.2%
Age 65+	37.5%±5.5Highest NH: 20.1%	16.4%±3.2Lowest NH: 20.1%
Bachelor’s degree+adults 25+	65.6%Highest NH: 40.6%	32.2%Lowest NH: 40.6%
Enrolled in collegeshare of residents	20.8%±2.1Highest NH: 6%	3.5%±1.6Lowest NH: 6%
Cost of living
Household incomemedian	$107,773±$10kHighest 9% above NH	$89,519±$22kLowest 10% below NH
	New London and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$554,100±$64kHighest 38% above NH	$371,500±$20kLowest 8% below NH
Rentmedian gross, monthly	$1,594±$551Highest 7% above NH	$1,218±$354Lowest 18% below NH
	New London and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$6,325Lowest 5% below NH	$7,589Highest 14% above NH
Renters paying 30%+of income on rent	71.8%±22.4Highest NH: 48.2%	48.4%±21.8Lowest NH: 48.2%
	New London and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	0.9%Lowest NH: 7.2%	15%Highest NH: 7.2%
Housing
Homeownersof occupied homes	90.8%Highest NH: 72.8%	67.4%Lowest NH: 72.8%
Typical home builtmedian year	1977Highest 2 yrs older than NH	1969Lowest 10 yrs older than NH
Getting to work
Average commuteone way	25 min 8% below NH	25 min 8% below NH
Work from home	14.7%±7.6Lowest NH: 16.8%	17%±4.8Highest NH: 16.8%
	Pembroke and New London are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#17 of 120 in NH	#85 of 120 in NH
School district	Kearsarge Regional School District	Pembroke School District
High school in town	None in town	Pembroke Academy
Students per teacherat that high school	—	13.1
On TownTapestry
Old photos in Our Story	None yet	None yet

NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.