What stands out worked out from the figures below

Natick has grown the fastest since 2010 (+12.1%).

Hampton Falls has the most homeowners (86.3%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Natick	Hampton Falls
People
Population	36,873Highest	2,328Lowest
Growth since 20102010 → 2020 census	+12.1%Highest U.S.: +7.4%	+7.5%Lowest U.S.: +7.4%
Median age	43.3±1.4Lowest 11% above U.S.	49.5±7.3Highest 27% above U.S.
	Hampton Falls and Natick are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21.2%±1.9Highest U.S.: 22%	19.1%±5.6Lowest U.S.: 22%
	Natick and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	20.4%±1.9Lowest U.S.: 17.2%	25%±3.6Highest U.S.: 17.2%
	Hampton Falls and Natick are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	70.8%Highest U.S.: 35.7%	54.5%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	5%±1Highest U.S.: 6.4%	3.8%±2.1Lowest U.S.: 6.4%
	Natick and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$138,538±$11kLowest 72% above U.S.	$166,157±$14kHighest 106% above U.S.
Home valuemedian, owner-occupied	$821,000±$25kHighest 147% above U.S.	$772,600±$76kLowest 132% above U.S.
	Natick and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$2,134±$124Highest 51% above U.S.	$1,852±$475Lowest 31% above U.S.
	Natick and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$8,914Lowest 186% above U.S.	$10,000+Highest at least 221% above U.S.
Renters paying 30%+of income on rent	41.7%±6.6Highest U.S.: 51.1%	27.2%±22.7Lowest U.S.: 51.1%
	Natick and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	5.8%Highest U.S.: 12.5%	4%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	68.2%Lowest U.S.: 65.2%	86.3%Highest U.S.: 65.2%
Typical home builtmedian year	1968Lowest 12 yrs older than U.S.	1981Highest 1 yr newer than U.S.
Getting to work
Average commuteone way	31 minLowest 16% above U.S.	32 minHighest 22% above U.S.
Work from home	25.1%±1.9Highest U.S.: 15.1%	21.8%±4.8Lowest U.S.: 15.1%
	Natick and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#48 of 282 in MA	—
School district	Natick	Hampton Falls School District
High school in town	Natick High	None in town
Students per teacherat that high school	12.6	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.