What stands out worked out from the figures below

Naples has grown the fastest since 2010 (+1.4%).

Pepperell has the highest household income ($124k).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Naples	Pepperell
People
Population	3,985Lowest	11,663Highest
Growth since 20102010 → 2020 census	+1.4%Highest U.S.: +7.4%	+0.9%Lowest U.S.: +7.4%
Median age	49.8±6.8Highest 28% above U.S.	42.4±3.3Lowest 9% above U.S.
	Naples and Pepperell are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	15.6%±4Lowest U.S.: 22%	20.1%±3.3Highest U.S.: 22%
	Pepperell and Naples are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	23.3%±5.4Highest U.S.: 17.2%	18.2%±2.3Lowest U.S.: 17.2%
	Naples and Pepperell are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	37.9%Lowest U.S.: 35.7%	43.8%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	2.7%±1.9Lowest U.S.: 6.4%	5.7%±2.3Highest U.S.: 6.4%
	Pepperell and Naples are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$78,188±$13kLowest 3% below U.S.	$124,073±$12kHighest 54% above U.S.
Home valuemedian, owner-occupied	$340,100±$48kLowest about the U.S. average	$482,100±$14kHighest 45% above U.S.
Rentmedian gross, monthly	$1,941±$625Highest 37% above U.S.	$1,295±$238Lowest 8% below U.S.
	Naples and Pepperell are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$2,784Lowest 11% below U.S.	$6,698Highest 115% above U.S.
Renters paying 30%+of income on rent	59.9%±40.1Highest U.S.: 51.1%	45.1%±16.1Lowest U.S.: 51.1%
	Naples and Pepperell are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	9.5%Highest U.S.: 12.5%	8%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	87.5%Highest U.S.: 65.2%	84.3%Lowest U.S.: 65.2%
Typical home builtmedian year	1988Highest 8 yrs newer than U.S.	1981Lowest 1 yr newer than U.S.
Getting to work
Average commuteone way	38 minHighest 45% above U.S.	34 minLowest 28% above U.S.
Work from home	26.7%±11.8Highest U.S.: 15.1%	18.1%±2.7Lowest U.S.: 15.1%
	Naples and Pepperell are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#118 of 133 in ME	#153 of 282 in MA
School district	RSU 61/MSAD 61	North Middlesex
High school in town	Lake Region High School	None in town
Students per teacherat that high school	11.7	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.