What stands out worked out from the figures below

Naples has the most people working from home (26.7%).

Concord has grown the fastest since 2010 (+3%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Naples	Concord
People
Population	3,985Lowest	44,375Highest
Growth since 20102010 → 2020 census	+1.4%Lowest U.S.: +7.4%	+3%Highest U.S.: +7.4%
Median age	49.8±6.8Highest 28% above U.S.	40.7±1.3Lowest 5% above U.S.
Kids under 18	15.6%±4Lowest U.S.: 22%	17.2%±1.3Highest U.S.: 22%
	Concord and Naples are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	23.3%±5.4Highest U.S.: 17.2%	18.7%±1.5Lowest U.S.: 17.2%
	Naples and Concord are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	37.9%Lowest U.S.: 35.7%	42.3%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	2.7%±1.9Lowest U.S.: 6.4%	6%±0.8Highest U.S.: 6.4%
Cost of living
Household incomemedian	$78,188±$13kLowest 3% below U.S.	$84,902±$5kHighest 5% above U.S.
	Concord and Naples are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$340,100±$48kLowest about the U.S. average	$350,900±$13kHighest 5% above U.S.
	Concord and Naples are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,941±$625Highest 37% above U.S.	$1,441±$43Lowest about the U.S. average
	Naples and Concord are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$2,784Lowest 11% below U.S.	$7,227Highest 132% above U.S.
Renters paying 30%+of income on rent	59.9%±40.1Highest U.S.: 51.1%	44.1%±5.2Lowest U.S.: 51.1%
	Naples and Concord are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	9.5%Highest U.S.: 12.5%	8.9%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	87.5%Highest U.S.: 65.2%	56.8%Lowest U.S.: 65.2%
Typical home builtmedian year	1988Highest 8 yrs newer than U.S.	1969Lowest 11 yrs older than U.S.
Getting to work
Average commuteone way	38 minHighest 45% above U.S.	23 minLowest 13% below U.S.
Work from home	26.7%±11.8Highest U.S.: 15.1%	14.1%±1.8Lowest U.S.: 15.1%
	Naples and Concord are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#118 of 133 in ME	#89 of 120 in NH
School district	RSU 61/MSAD 61	Concord School District · Merrimack Valley School District
High school in town	Lake Region High School	Concord High School
Students per teacherat that high school	11.7Lowest	13.0Highest
On TownTapestry
Old photos in Our Story	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.