Compare towns

Maynard vs Exeter vs Swampscott vs Ashland

Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..

What stands out worked out from the figures below

Exeter has the shortest commute (25 min average).
Swampscott has the most expensive homes ($771k median).
Ashland has grown the fastest since 2010 (+13.5%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

MeasureMaynardExeterSwampscottAshland
People
Population
10,712Lowest
16,151
15,277
18,873Highest
Growth since 20102010 → 2020 census
+6.3%Lowest
U.S.: +7.4%
+12.2%
U.S.: +7.4%
+9.6%
U.S.: +7.4%
+13.5%Highest
U.S.: +7.4%
Median age
45.3±4.3
16% above U.S.
45.8±2.3Highest
18% above U.S.
44.5±3.5
14% above U.S.
42.1±1.4Lowest
8% above U.S.
Exeter and Maynard are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18
16.9%±4.3Lowest
U.S.: 22%
17%±2.7
U.S.: 22%
20.1%±2.9Highest
U.S.: 22%
18.4%±2.2
U.S.: 22%
Swampscott and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Age 65+
18.2%±3.3Lowest
U.S.: 17.2%
24.4%±2.8Highest
U.S.: 17.2%
20.4%±2.6
U.S.: 17.2%
18.2%±2.2Lowest
U.S.: 17.2%
Exeter and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+
64.2%Highest
U.S.: 35.7%
59.2%Lowest
U.S.: 35.7%
62.2%
U.S.: 35.7%
60.7%
U.S.: 35.7%
Enrolled in collegeshare of residents
3.5%±1.5Lowest
U.S.: 6.4%
6.1%±1.8Highest
U.S.: 6.4%
4.7%±1.7
U.S.: 6.4%
4.4%±1.2
U.S.: 6.4%
Exeter and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian
$124,067±$16k
54% above U.S.
$110,346±$13kLowest
37% above U.S.
$134,386±$23kHighest
66% above U.S.
$127,539±$11k
58% above U.S.
Swampscott and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied
$527,400±$31k
59% above U.S.
$456,600±$21kLowest
37% above U.S.
$771,100±$41kHighest
132% above U.S.
$611,700±$18k
84% above U.S.
Rentmedian gross, monthly
$1,800±$148Lowest
27% above U.S.
$1,856±$223
31% above U.S.
$2,303±$143
63% above U.S.
$2,452±$298Highest
74% above U.S.
Ashland and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly
$8,266
165% above U.S.
$8,814Highest
183% above U.S.
$7,936
154% above U.S.
$7,444Lowest
139% above U.S.
Renters paying 30%+of income on rent
44.9%±9.6Lowest
U.S.: 51.1%
59%±11.3Highest
U.S.: 51.1%
57%±14.2
U.S.: 51.1%
55.2%±14.2
U.S.: 51.1%
Exeter and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line
8.3%Highest
U.S.: 12.5%
4.7%
U.S.: 12.5%
7.1%
U.S.: 12.5%
3.5%Lowest
U.S.: 12.5%
Housing
Homeownersof occupied homes
75%
U.S.: 65.2%
69.1%Lowest
U.S.: 65.2%
75.9%Highest
U.S.: 65.2%
75.3%
U.S.: 65.2%
Typical home builtmedian year
1963
17 yrs older than U.S.
1979
1 yr older than U.S.
1955Lowest
25 yrs older than U.S.
1984Highest
4 yrs newer than U.S.
Getting to work
Average commuteone way
32 min
20% above U.S.
25 minLowest
6% below U.S.
34 min
30% above U.S.
37 minHighest
39% above U.S.
Work from home
22.9%±7.7
U.S.: 15.1%
19.9%±3.7Lowest
U.S.: 15.1%
27.2%±4.6Highest
U.S.: 15.1%
22.7%±3.3
U.S.: 15.1%
Swampscott and Maynard are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading #166 of 282 in MA #22 of 120 in NH #76 of 282 in MA #42 of 282 in MA
School district Maynard Exeter Region Cooperative School District · Exeter School District Swampscott Ashland
High school in town Maynard High Exeter High School Swampscott High Ashland High
Students per teacherat that high school
9.7Lowest
12.1
11.7
14.0Highest
On TownTapestry
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U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.