What stands out worked out from the figures below

Kennebunk has the most people working from home (32.5%).

Madison has the most kids (23.1% under 18).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Kennebunk	Madison
People
Population	11,820Highest	2,680Lowest
Growth since 20102010 → 2020 census	+6.8%Highest U.S.: +7.4%	+2.5%Lowest U.S.: +7.4%
Median age	54.6±3.3Highest 40% above U.S.	50.3±9.7Lowest 29% above U.S.
	Kennebunk and Madison are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	17.7%±3Lowest U.S.: 22%	23.1%±6.7Highest U.S.: 22%
	Madison and Kennebunk are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	30%±4Highest U.S.: 17.2%	23.1%±5.2Lowest U.S.: 17.2%
	Kennebunk and Madison are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	51.2%Highest U.S.: 35.7%	37.9%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	2.7%±1.4Highest U.S.: 6.4%	1.9%±2.1Lowest U.S.: 6.4%
	Kennebunk and Madison are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$107,804±$8kHighest 34% above U.S.	$102,697±$11kLowest 27% above U.S.
	Kennebunk and Madison are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$487,700±$21kHighest 47% above U.S.	$388,700±$36kLowest 17% above U.S.
Rentmedian gross, monthly	$1,425±$290Lowest about the U.S. average	$1,556±$256Highest 10% above U.S.
	Madison and Kennebunk are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$4,999Highest 60% above U.S.	$4,074Lowest 31% above U.S.
Renters paying 30%+of income on rent	37.1%±10.9Lowest U.S.: 51.1%	69.2%±46Highest U.S.: 51.1%
	Madison and Kennebunk are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	7.3%Highest U.S.: 12.5%	4.7%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	80.6%Lowest U.S.: 65.2%	94.4%Highest U.S.: 65.2%
Typical home builtmedian year	1983Highest 3 yrs newer than U.S.	1982Lowest 2 yrs newer than U.S.
Getting to work
Average commuteone way	27 minHighest about the U.S. average	22 minLowest 16% below U.S.
Work from home	32.5%±7.6Highest U.S.: 15.1%	8%±4.4Lowest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#9 of 133 in ME	—
School district	RSU 21	Madison School District
High school in town	Kennebunk High School	None in town
Students per teacherat that high school	11.6	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.