Compare towns
Jefferson vs Ogunquit vs Unity vs Whitefield
Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..
What stands out worked out from the figures below
Ogunquit has grown the fastest since 2010 (+76.8%).
Unity has the most homeowners (94.5%).
Whitefield has the most renters (37.4% rent).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Jefferson | Ogunquit | Unity | Whitefield |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 1,013Lowest |
1,379 |
1,375 |
2,516Highest |
| Growth since 20102010 → 2020 census | -5.8% U.S.: +7.4% |
+76.8%Highest U.S.: +7.4% |
-9.2%Lowest U.S.: +7.4% |
+8% U.S.: +7.4% |
| Median age | 58±3.5 49% above U.S. |
62.8±4.8Highest 61% above U.S. |
58±4.5 49% above U.S. |
51.4±4.6Lowest 32% above U.S. |
| Ogunquit and Jefferson are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 12.5%±2.6 U.S.: 22% |
5.7%±3.2Lowest U.S.: 22% |
12%±4.1 U.S.: 22% |
14.3%±4.6Highest U.S.: 22% |
| Whitefield and Jefferson are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 33.7%±9.1 U.S.: 17.2% |
43.6%±10.1Highest U.S.: 17.2% |
34.9%±7 U.S.: 17.2% |
28.6%±5.4Lowest U.S.: 17.2% |
| Ogunquit and Unity are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Bachelor’s degree+adults 25+ | 28.4% U.S.: 35.7% |
63.5%Highest U.S.: 35.7% |
21.6%Lowest U.S.: 35.7% |
26.7% U.S.: 35.7% |
| Enrolled in collegeshare of residents | 2.2%±1.5 U.S.: 6.4% |
4.2%±2.8 U.S.: 6.4% |
1%±0.7Lowest U.S.: 6.4% |
5.9%±3.2Highest U.S.: 6.4% |
| Whitefield and Ogunquit are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Cost of living | ||||
| Household incomemedian | $67,188±$13k 17% below U.S. |
$114,259±$56kHighest 42% above U.S. |
$87,500±$16k 8% above U.S. |
$63,125±$12kLowest 22% below U.S. |
| Ogunquit and Unity are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Home valuemedian, owner-occupied | $296,700±$92k 11% below U.S. |
$875,700±$79kHighest 163% above U.S. |
$276,100±$29k 17% below U.S. |
$240,400±$22kLowest 28% below U.S. |
| Rentmedian gross, monthly | $867±$156Lowest 39% below U.S. |
— | $1,625±$804Highest 15% above U.S. |
$1,077±$160 24% below U.S. |
| Unity and Whitefield are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $4,196Lowest 35% above U.S. |
$4,473 43% above U.S. |
$5,394Highest 73% above U.S. |
$4,394 41% above U.S. |
| Renters paying 30%+of income on rent | 16.7%±71.2 U.S.: 51.1% |
0%±61.1Lowest U.S.: 51.1% |
40%±100 U.S.: 51.1% |
47.9%±15.6Highest U.S.: 51.1% |
| Whitefield and Unity are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 8.7% U.S.: 12.5% |
3.2%Lowest U.S.: 12.5% |
6.3% U.S.: 12.5% |
11%Highest U.S.: 12.5% |
| Housing | ||||
| Homeownersof occupied homes | 90.5% U.S.: 65.2% |
94.3% U.S.: 65.2% |
94.5%Highest U.S.: 65.2% |
62.6%Lowest U.S.: 65.2% |
| Typical home builtmedian year | 1988Highest 8 yrs newer than U.S. |
1978 2 yrs older than U.S. |
1982 2 yrs newer than U.S. |
1965Lowest 15 yrs older than U.S. |
| Getting to work | ||||
| Average commuteone way | 35 min 31% above U.S. |
26 min about the U.S. average |
35 minHighest 32% above U.S. |
26 minLowest about the U.S. average |
| Work from home | 17.5%±6.3 U.S.: 15.1% |
43.3%±12.4Highest U.S.: 15.1% |
9.5%±4 U.S.: 15.1% |
7.2%±4.7Lowest U.S.: 15.1% |
| Schools | ||||
| Public school scoresrank in state, math + reading | — | — | — | #86 of 120 in NH |
| School district | — | — | Unity School District | White Mountains Regional School District |
| High school in town | — | — | None in town | White Mountains Regional High School |
| Students per teacherat that high school | — | — | — | 7.9 |
| On TownTapestry | ||||
| Old photos in History | None yet | None yet | None yet | None yet |
U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.



