Compare towns
Hooksett vs Salem vs Pembroke
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Hooksett has grown the fastest since 2010 (+10.6%).
Salem has the most expensive homes ($473k median).
Pembroke has the most kids (24% under 18).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Hooksett | Salem | Pembroke |
|---|---|---|---|
| Your priorities | |||
| People | |||
| Population | 15,057 |
30,964Highest |
7,438Lowest |
| Growth since 20102010 → 2020 census | +10.6%Highest NH: +4.6% |
+4.6% NH: +4.6% |
+1.3%Lowest NH: +4.6% |
| Median age | 41.3±1.5Lowest 5% below NH |
44.6±2.7Highest 3% above NH |
41.9±3.3 3% below NH |
| Salem and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | |||
| Kids under 18 | 17.4%±2.9 NH: 18.2% |
16.2%±2.1Lowest NH: 18.2% |
24%±4.6Highest NH: 18.2% |
| Pembroke and Hooksett are within the Census margin of error here, so we can’t say which is really higher. | |||
| Age 65+ | 17.3%±2.4 NH: 20.1% |
18.6%±1.7Highest NH: 20.1% |
16.4%±3.2Lowest NH: 20.1% |
| Salem and Hooksett are within the Census margin of error here, so we can’t say which is really higher. | |||
| Bachelor’s degree+adults 25+ | 39.6%Highest NH: 40.6% |
38.7% NH: 40.6% |
32.2%Lowest NH: 40.6% |
| Enrolled in collegeshare of residents | 8.9%±1.6Highest NH: 6% |
4.3%±1 NH: 6% |
3.5%±1.6Lowest NH: 6% |
| Cost of living | |||
| Household incomemedian | $117,962±$11kHighest 19% above NH |
$110,490±$9k 12% above NH |
$89,519±$22kLowest 10% below NH |
| Hooksett and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Home valuemedian, owner-occupied | $407,000±$26k about the NH average |
$473,300±$16kHighest 18% above NH |
$371,500±$20kLowest 8% below NH |
| Rentmedian gross, monthly | $1,661±$206Highest 11% above NH |
$1,625±$146 9% above NH |
$1,218±$354Lowest 18% below NH |
| Hooksett and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Property taxmedian, yearly | $6,554Lowest about the NH average |
$6,992 5% above NH |
$7,589Highest 14% above NH |
| Renters paying 30%+of income on rent | 41.7%±16.4Lowest NH: 48.2% |
44.5%±9.6 NH: 48.2% |
48.4%±21.8Highest NH: 48.2% |
| Pembroke and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Below poverty line | 3.3%Lowest NH: 7.2% |
5% NH: 7.2% |
15%Highest NH: 7.2% |
| Housing | |||
| Homeownersof occupied homes | 80.6%Highest NH: 72.8% |
75.6% NH: 72.8% |
67.4%Lowest NH: 72.8% |
| Typical home builtmedian year | 1988Highest 9 yrs newer than NH |
1977 2 yrs older than NH |
1969Lowest 10 yrs older than NH |
| Getting to work | |||
| Average commuteone way | 27 min about the NH average |
29 minHighest 9% above NH |
25 minLowest 8% below NH |
| Work from home | 13.4%±3.1Lowest NH: 16.8% |
16.3%±2.9 NH: 16.8% |
17%±4.8Highest NH: 16.8% |
| Pembroke and Salem are within the Census margin of error here, so we can’t say which is really higher. | |||
| Schools | |||
| Public school scoresrank in state, math + reading | #30 of 120 in NH | #38 of 120 in NH | #85 of 120 in NH |
| School district | Hooksett School District | Salem School District | Pembroke School District |
| High school in town | None in town | Salem High School | Pembroke Academy |
| Students per teacherat that high school | — | 11.2Lowest |
13.1Highest |
| On TownTapestry | |||
| Old photos in Our Story | None yet | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.