What stands out worked out from the figures below

Hooksett has the most homeowners (80.6%).

Salem has the most people working from home (21.6%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Hooksett	Salem
People
Population	15,057Lowest	44,795Highest
Growth since 20102010 → 2020 census	+10.6%Highest U.S.: +7.4%	+7.6%Lowest U.S.: +7.4%
Median age	41.3±1.5Highest 6% above U.S.	39.3±1.5Lowest about the U.S. average
	Hooksett and Salem are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	17.4%±2.9Highest U.S.: 22%	15.7%±1.7Lowest U.S.: 22%
	Hooksett and Salem are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	17.3%±2.4Highest U.S.: 17.2%	17.2%±1.7Lowest U.S.: 17.2%
	Hooksett and Salem are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	39.6%Lowest U.S.: 35.7%	47.8%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	8.9%±1.6Highest U.S.: 6.4%	8.2%±1.1Lowest U.S.: 6.4%
	Hooksett and Salem are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$117,962±$11kHighest 46% above U.S.	$85,153±$5kLowest 5% above U.S.
Home valuemedian, owner-occupied	$407,000±$26kLowest 22% above U.S.	$542,800±$18kHighest 63% above U.S.
Rentmedian gross, monthly	$1,661±$206Lowest 18% above U.S.	$1,836±$84Highest 30% above U.S.
	Salem and Hooksett are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$6,554Highest 110% above U.S.	$6,114Lowest 96% above U.S.
Renters paying 30%+of income on rent	41.7%±16.4Lowest U.S.: 51.1%	54.9%±4.8Highest U.S.: 51.1%
	Salem and Hooksett are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.3%Lowest U.S.: 12.5%	12.1%Highest U.S.: 12.5%
Housing
Homeownersof occupied homes	80.6%Highest U.S.: 65.2%	49.7%Lowest U.S.: 65.2%
Typical home builtmedian year	1988Highest 8 yrs newer than U.S.	1938Lowest 42 yrs older than U.S.
Getting to work
Average commuteone way	27 minLowest about the U.S. average	29 minHighest 8% above U.S.
Work from home	13.4%±3.1Lowest U.S.: 15.1%	21.6%±2.5Highest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#30 of 120 in NH	#248 of 282 in MA
School district	Hooksett School District	Salem
High school in town	None in town	Salem High
Students per teacherat that high school	—	9.8
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.