Compare towns
Hooksett vs Pepperell vs Auburn
Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..
What stands out worked out from the figures below
Hooksett has the most affordable homes ($407k median).
Pepperell has the most kids (20.1% under 18).
Auburn has grown the fastest since 2010 (+20%).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Hooksett | Pepperell | Auburn |
|---|---|---|---|
| Your priorities | |||
| People | |||
| Population | 15,057Highest |
11,663 |
6,119Lowest |
| Growth since 20102010 → 2020 census | +10.6% U.S.: +7.4% |
+0.9%Lowest U.S.: +7.4% |
+20%Highest U.S.: +7.4% |
| Median age | 41.3±1.5Lowest 6% above U.S. |
42.4±3.3 9% above U.S. |
44.3±5.9Highest 14% above U.S. |
| Auburn and Pepperell are within the Census margin of error here, so we can’t say which is really higher. | |||
| Kids under 18 | 17.4%±2.9Lowest U.S.: 22% |
20.1%±3.3Highest U.S.: 22% |
19.3%±4.3 U.S.: 22% |
| Pepperell and Auburn are within the Census margin of error here, so we can’t say which is really higher. | |||
| Age 65+ | 17.3%±2.4 U.S.: 17.2% |
18.2%±2.3Highest U.S.: 17.2% |
13.4%±3.2Lowest U.S.: 17.2% |
| Pepperell and Hooksett are within the Census margin of error here, so we can’t say which is really higher. | |||
| Bachelor’s degree+adults 25+ | 39.6%Lowest U.S.: 35.7% |
43.8% U.S.: 35.7% |
55.3%Highest U.S.: 35.7% |
| Enrolled in collegeshare of residents | 8.9%±1.6Highest U.S.: 6.4% |
5.7%±2.3Lowest U.S.: 6.4% |
7.2%±4.7 U.S.: 6.4% |
| Hooksett and Auburn are within the Census margin of error here, so we can’t say which is really higher. | |||
| Cost of living | |||
| Household incomemedian | $117,962±$11kLowest 46% above U.S. |
$124,073±$12k 54% above U.S. |
$153,253±$6kHighest 90% above U.S. |
| Home valuemedian, owner-occupied | $407,000±$26kLowest 22% above U.S. |
$482,100±$14k 45% above U.S. |
$600,300±$29kHighest 80% above U.S. |
| Rentmedian gross, monthly | $1,661±$206 18% above U.S. |
$1,295±$238Lowest 8% below U.S. |
$1,893±$822Highest 34% above U.S. |
| Auburn and Hooksett are within the Census margin of error here, so we can’t say which is really higher. | |||
| Property taxmedian, yearly | $6,554Lowest 110% above U.S. |
$6,698 115% above U.S. |
$8,092Highest 159% above U.S. |
| Renters paying 30%+of income on rent | 41.7%±16.4 U.S.: 51.1% |
45.1%±16.1Highest U.S.: 51.1% |
27.6%±27Lowest U.S.: 51.1% |
| Pepperell and Hooksett are within the Census margin of error here, so we can’t say which is really higher. | |||
| Below poverty line | 3.3% U.S.: 12.5% |
8%Highest U.S.: 12.5% |
2.5%Lowest U.S.: 12.5% |
| Housing | |||
| Homeownersof occupied homes | 80.6%Lowest U.S.: 65.2% |
84.3% U.S.: 65.2% |
93.9%Highest U.S.: 65.2% |
| Typical home builtmedian year | 1988Highest 8 yrs newer than U.S. |
1981Lowest 1 yr newer than U.S. |
1984 4 yrs newer than U.S. |
| Getting to work | |||
| Average commuteone way | 27 minLowest about the U.S. average |
34 minHighest 28% above U.S. |
28 min 6% above U.S. |
| Work from home | 13.4%±3.1Lowest U.S.: 15.1% |
18.1%±2.7 U.S.: 15.1% |
26.5%±6.6Highest U.S.: 15.1% |
| Auburn and Pepperell are within the Census margin of error here, so we can’t say which is really higher. | |||
| Schools | |||
| Public school scoresrank in state, math + reading | #30 of 120 in NH | #153 of 282 in MA | #44 of 120 in NH |
| School district | Hooksett School District | North Middlesex | Auburn School District |
| High school in town | None in town | None in town | None in town |
| On TownTapestry | |||
| Old photos in Our Story | None yet | None yet | None yet |
U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.

