What stands out worked out from the figures below

Holyoke has the most renters (58.7% rent).

Southampton has grown the fastest since 2010 (+7.5%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Holyoke	Southampton
People
Population	37,813Highest	6,230Lowest
Growth since 20102010 → 2020 census	-4.1%Lowest MA: +7.4%	+7.5%Highest MA: +7.4%
Median age	40±1.6Lowest about the MA average	43.4±3.5Highest 9% above MA
	Southampton and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21.4%±1.9Highest MA: 19.4%	19.1%±4Lowest MA: 19.4%
	Holyoke and Southampton are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	20.1%±1.6Lowest MA: 17.9%	21.9%±4.8Highest MA: 17.9%
	Southampton and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	25.9%Lowest MA: 47.3%	41.1%Highest MA: 47.3%
Enrolled in collegeshare of residents	3.4%±0.8Lowest MA: 7.9%	4.7%±2.2Highest MA: 7.9%
	Southampton and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$53,605±$3kLowest 48% below MA	$123,125±$23kHighest 18% above MA
Home valuemedian, owner-occupied	$274,100±$8kLowest 51% below MA	$452,300±$25kHighest 20% below MA
Rentmedian gross, monthly	$1,021±$60 42% below MA	—
Property taxmedian, yearly	$4,065Lowest 32% below MA	$5,470Highest 9% below MA
Renters paying 30%+of income on rent	51.7%±5.4Highest MA: 51.8%	26.2%±18.4Lowest MA: 51.8%
Below poverty line	27%Highest MA: 10%	2.6%Lowest MA: 10%
Housing
Homeownersof occupied homes	41.3%Lowest MA: 62.5%	90.7%Highest MA: 62.5%
Typical home builtmedian year	1950Lowest 14 yrs older than MA	1983Highest 19 yrs newer than MA
Getting to work
Average commuteone way	19 minLowest 34% below MA	22 minHighest 23% below MA
Work from home	11.1%±2.5Highest MA: 18.6%	8.2%±3.6Lowest MA: 18.6%
	Holyoke and Southampton are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#281 of 282 in MA	#205 of 282 in MA
School district	Holyoke · Springfield	Southampton
High school in town	Holyoke High	None in town
Students per teacherat that high school	12.5	—
On TownTapestry
Old photos in Our Story	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.