What stands out worked out from the figures below

Holyoke has the most people working from home (11.1%).

East Brooklyn has grown the fastest since 2010 (+34.6%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Holyoke	East Brooklyn
People
Population	37,813Highest	2,377Lowest
Growth since 20102010 → 2020 census	-4.1%Lowest U.S.: +7.4%	+34.6%Highest U.S.: +7.4%
Median age	40±1.6Lowest about the U.S. average	46.2±12.2Highest 19% above U.S.
	East Brooklyn and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21.4%±1.9Highest U.S.: 22%	20%±5.7Lowest U.S.: 22%
	Holyoke and East Brooklyn are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	20.1%±1.6Highest U.S.: 17.2%	15%±4.7Lowest U.S.: 17.2%
	Holyoke and East Brooklyn are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	25.9%Highest U.S.: 35.7%	11.8%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	3.4%±0.8Lowest U.S.: 6.4%	3.7%±2.7Highest U.S.: 6.4%
	East Brooklyn and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$53,605±$3kLowest 34% below U.S.	$73,698±$29kHighest 9% below U.S.
	East Brooklyn and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$274,100±$8kLowest 18% below U.S.	$295,400±$63kHighest 11% below U.S.
	East Brooklyn and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,021±$60Lowest 28% below U.S.	$1,061±$474Highest 25% below U.S.
	East Brooklyn and Holyoke are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$4,065Highest 30% above U.S.	$3,747Lowest 20% above U.S.
Renters paying 30%+of income on rent	51.7%±5.4Highest U.S.: 51.1%	51.5%±35.1Lowest U.S.: 51.1%
	Holyoke and East Brooklyn are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	27%Highest U.S.: 12.5%	3%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	41.3%Lowest U.S.: 65.2%	73.7%Highest U.S.: 65.2%
Typical home builtmedian year	1950Lowest 30 yrs older than U.S.	1973Highest 7 yrs older than U.S.
Getting to work
Average commuteone way	19 minLowest 27% below U.S.	25 minHighest 4% below U.S.
Work from home	11.1%±2.5Highest U.S.: 15.1%	1.9%±2.2Lowest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#281 of 282 in MA	—
School district	Holyoke · Springfield	—
High school in town	Holyoke High	—
Students per teacherat that high school	12.5	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.