What stands out worked out from the figures below

Holbrook has the most kids (21.2% under 18).

Lincoln has the most people working from home (18.8%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Holbrook	Lincoln
People
Population	11,380Highest	1,394Lowest
Growth since 20102010 → 2020 census	+5.7%Highest U.S.: +7.4%	+4.1%Lowest U.S.: +7.4%
Median age	42.8±3.2Lowest 10% above U.S.	45.7±3.6Highest 17% above U.S.
	Lincoln and Holbrook are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21.2%±4.4Highest U.S.: 22%	15.1%±3.7Lowest U.S.: 22%
	Holbrook and Lincoln are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	19.1%±3.2Lowest U.S.: 17.2%	22.3%±3Highest U.S.: 17.2%
	Lincoln and Holbrook are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	34.6%Lowest U.S.: 35.7%	43.5%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	5.1%±2.1Highest U.S.: 6.4%	2.9%±2.1Lowest U.S.: 6.4%
	Holbrook and Lincoln are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$115,210±$14kHighest 43% above U.S.	$96,667±$18kLowest 20% above U.S.
	Holbrook and Lincoln are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$465,400±$21kHighest 40% above U.S.	$365,200±$30kLowest 10% above U.S.
Rentmedian gross, monthly	$1,094±$423Highest 23% below U.S.	$870±$47Lowest 38% below U.S.
	Holbrook and Lincoln are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$6,105Highest 96% above U.S.	$6,100Lowest 96% above U.S.
Renters paying 30%+of income on rent	47.8%±18.7Lowest U.S.: 51.1%	49.1%±25.5Highest U.S.: 51.1%
	Lincoln and Holbrook are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	7.7%Highest U.S.: 12.5%	7.5%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	84%Lowest U.S.: 65.2%	88.1%Highest U.S.: 65.2%
Typical home builtmedian year	1957Lowest 23 yrs older than U.S.	1977Highest 3 yrs older than U.S.
Getting to work
Average commuteone way	38 minHighest 44% above U.S.	30 minLowest 12% above U.S.
Work from home	12.1%±3.3Lowest U.S.: 15.1%	18.8%±5.6Highest U.S.: 15.1%
	Lincoln and Holbrook are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#234 of 282 in MA	—
School district	Holbrook	Lincoln Town School District
High school in town	Holbrook Middle High School	None in town
Students per teacherat that high school	14.3	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.