What stands out worked out from the figures below

Hampton Falls has the highest household income ($166k).

Swampscott has grown the fastest since 2010 (+9.6%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Hampton Falls	Swampscott
People
Population	2,328Lowest	15,277Highest
Growth since 20102010 → 2020 census	+7.5%Lowest U.S.: +7.4%	+9.6%Highest U.S.: +7.4%
Median age	49.5±7.3Highest 27% above U.S.	44.5±3.5Lowest 14% above U.S.
	Hampton Falls and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	19.1%±5.6Lowest U.S.: 22%	20.1%±2.9Highest U.S.: 22%
	Swampscott and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	25%±3.6Highest U.S.: 17.2%	20.4%±2.6Lowest U.S.: 17.2%
	Hampton Falls and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	54.5%Lowest U.S.: 35.7%	62.2%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	3.8%±2.1Lowest U.S.: 6.4%	4.7%±1.7Highest U.S.: 6.4%
	Swampscott and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$166,157±$14kHighest 106% above U.S.	$134,386±$23kLowest 66% above U.S.
	Hampton Falls and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$772,600±$76kHighest 132% above U.S.	$771,100±$41kLowest 132% above U.S.
	Hampton Falls and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,852±$475Lowest 31% above U.S.	$2,303±$143Highest 63% above U.S.
	Swampscott and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$10,000+Highest at least 221% above U.S.	$7,936Lowest 154% above U.S.
Renters paying 30%+of income on rent	27.2%±22.7Lowest U.S.: 51.1%	57%±14.2Highest U.S.: 51.1%
	Swampscott and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	4%Lowest U.S.: 12.5%	7.1%Highest U.S.: 12.5%
Housing
Homeownersof occupied homes	86.3%Highest U.S.: 65.2%	75.9%Lowest U.S.: 65.2%
Typical home builtmedian year	1981Highest 1 yr newer than U.S.	1955Lowest 25 yrs older than U.S.
Getting to work
Average commuteone way	32 minLowest 22% above U.S.	34 minHighest 30% above U.S.
Work from home	21.8%±4.8Lowest U.S.: 15.1%	27.2%±4.6Highest U.S.: 15.1%
	Swampscott and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	—	#76 of 282 in MA
School district	Hampton Falls School District	Swampscott
High school in town	None in town	Swampscott High
Students per teacherat that high school	—	11.7
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.