What stands out worked out from the figures below

Hampton Falls has the most people working from home (21.8%).

Rowley has the most affordable homes ($667k median).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Hampton Falls	Rowley
People
Population	2,328Lowest	6,251Highest
Growth since 20102010 → 2020 census	+7.5%Highest U.S.: +7.4%	+5.2%Lowest U.S.: +7.4%
Median age	49.5±7.3Lowest 27% above U.S.	50±6.3Highest 29% above U.S.
	Rowley and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	19.1%±5.6Lowest U.S.: 22%	19.3%±4.5Highest U.S.: 22%
	Rowley and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	25%±3.6Highest U.S.: 17.2%	21.6%±4.1Lowest U.S.: 17.2%
	Hampton Falls and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	54.5%Lowest U.S.: 35.7%	56.8%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	3.8%±2.1Lowest U.S.: 6.4%	4.8%±2.2Highest U.S.: 6.4%
	Rowley and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$166,157±$14kHighest 106% above U.S.	$132,734±$32kLowest 64% above U.S.
	Hampton Falls and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$772,600±$76kHighest 132% above U.S.	$667,300±$52kLowest 101% above U.S.
	Hampton Falls and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly	$1,852±$475Highest 31% above U.S.	$1,603±$520Lowest 13% above U.S.
	Hampton Falls and Rowley are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$10,000+Highest at least 221% above U.S.	$8,309Lowest 166% above U.S.
Renters paying 30%+of income on rent	27.2%±22.7Lowest U.S.: 51.1%	57.7%±27.3Highest U.S.: 51.1%
	Rowley and Hampton Falls are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	4%Highest U.S.: 12.5%	3.1%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	86.3%Highest U.S.: 65.2%	81.7%Lowest U.S.: 65.2%
Typical home builtmedian year	1981Highest 1 yr newer than U.S.	1975Lowest 5 yrs older than U.S.
Getting to work
Average commuteone way	32 minHighest 22% above U.S.	28 minLowest 7% above U.S.
Work from home	21.8%±4.8Highest U.S.: 15.1%	11.1%±4Lowest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	—	#214 of 282 in MA
School district	Hampton Falls School District	Triton
High school in town	None in town	None in town
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.