What stands out worked out from the figures below

Gloucester has the most expensive homes ($601k median).

Wilbraham has the most kids (23.2% under 18).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Gloucester	Wilbraham
People
Population	30,075Highest	14,572Lowest
Growth since 20102010 → 2020 census	+3.3%Highest MA: +7.4%	+2.8%Lowest MA: +7.4%
Median age	50.2±2.3Highest 26% above MA	44.3±2.7Lowest 11% above MA
Kids under 18	15.1%±1.6Lowest MA: 19.4%	23.2%±3.7Highest MA: 19.4%
Age 65+	27.9%±2.3Highest MA: 17.9%	23%±3.4Lowest MA: 17.9%
	Gloucester and Wilbraham are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	40.3%Lowest MA: 47.3%	51.9%Highest MA: 47.3%
Enrolled in collegeshare of residents	3.2%±0.7Lowest MA: 7.9%	5.2%±1.8Highest MA: 7.9%
	Wilbraham and Gloucester are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$83,883±$6kLowest 19% below MA	$122,051±$14kHighest 17% above MA
Home valuemedian, owner-occupied	$600,600±$18kHighest 7% above MA	$416,000±$25kLowest 26% below MA
Rentmedian gross, monthly	$1,411±$94Highest 20% below MA	$1,175±$241Lowest 33% below MA
	Gloucester and Wilbraham are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$6,152Lowest about the MA average	$6,658Highest 11% above MA
Renters paying 30%+of income on rent	55.1%±7.1Highest MA: 51.8%	53.1%±23.8Lowest MA: 51.8%
	Gloucester and Wilbraham are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	9.6%Highest MA: 10%	4.6%Lowest MA: 10%
Housing
Homeownersof occupied homes	63.9%Lowest MA: 62.5%	88.8%Highest MA: 62.5%
Typical home builtmedian year	1946Lowest 18 yrs older than MA	1966Highest 2 yrs newer than MA
Getting to work
Average commuteone way	24 minLowest 18% below MA	27 minHighest 9% below MA
Work from home	12.7%±2.3Lowest MA: 18.6%	12.9%±3.1Highest MA: 18.6%
	Wilbraham and Gloucester are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#164 of 282 in MA	#88 of 282 in MA
School district	Gloucester	Hampden-Wilbraham
High school in town	Gloucester High	Minnechaug Regional High
Students per teacherat that high school	10.0Lowest	14.2Highest
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.