What stands out worked out from the figures below

Exeter has grown the fastest since 2010 (+12.2%).

Pembroke has the highest household income ($146k).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Exeter	Pembroke
People
Population	16,151Lowest	18,382Highest
Growth since 20102010 → 2020 census	+12.2%Highest U.S.: +7.4%	+2.9%Lowest U.S.: +7.4%
Median age	45.8±2.3Highest 18% above U.S.	45.5±3.3Lowest 17% above U.S.
	Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	17%±2.7Lowest U.S.: 22%	19.3%±2.5Highest U.S.: 22%
	Pembroke and Exeter are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	24.4%±2.8Highest U.S.: 17.2%	19.4%±3.1Lowest U.S.: 17.2%
	Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	59.2%Highest U.S.: 35.7%	44.7%Lowest U.S.: 35.7%
Enrolled in collegeshare of residents	6.1%±1.8Highest U.S.: 6.4%	4.9%±1.4Lowest U.S.: 6.4%
	Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$110,346±$13kLowest 37% above U.S.	$146,285±$17kHighest 81% above U.S.
Home valuemedian, owner-occupied	$456,600±$21kLowest 37% above U.S.	$586,500±$28kHighest 76% above U.S.
Rentmedian gross, monthly	$1,856±$223Lowest 31% above U.S.	$2,464±$753Highest 74% above U.S.
	Pembroke and Exeter are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$8,814Highest 183% above U.S.	$6,585Lowest 111% above U.S.
Renters paying 30%+of income on rent	59%±11.3Highest U.S.: 51.1%	42.1%±5.6Lowest U.S.: 51.1%
	Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	4.7%Highest U.S.: 12.5%	4%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	69.1%Lowest U.S.: 65.2%	90.1%Highest U.S.: 65.2%
Typical home builtmedian year	1979Highest 1 yr older than U.S.	1974Lowest 6 yrs older than U.S.
Getting to work
Average commuteone way	25 minLowest 6% below U.S.	35 minHighest 31% above U.S.
Work from home	19.9%±3.7Lowest U.S.: 15.1%	21.2%±5.6Highest U.S.: 15.1%
	Pembroke and Exeter are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#22 of 120 in NH	#82 of 282 in MA
School district	Exeter Region Cooperative School District · Exeter School District	Pembroke
High school in town	Exeter High School	Pembroke High School
Students per teacherat that high school	12.1Lowest	12.3Highest
On TownTapestry
Old photos in History	59 photos →	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.