Compare towns
Concord vs Rollinsford vs Pembroke vs Canterbury
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Concord has the most renters (43.2% rent).
Rollinsford has the most people working from home (25.9%).
Pembroke has the most kids (24% under 18).
Canterbury has the highest household income ($129k).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Concord | Rollinsford | Pembroke | Canterbury |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 44,375Highest |
2,626 |
7,438 |
2,353Lowest |
| Growth since 20102010 → 2020 census | +3%Highest NH: +4.6% |
+2.8% NH: +4.6% |
+1.3%Lowest NH: +4.6% |
+1.6% NH: +4.6% |
| Median age | 40.7±1.3 6% below NH |
38.8±5.5Lowest 10% below NH |
41.9±3.3 3% below NH |
48.6±3.8Highest 12% above NH |
| Canterbury and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 17.2%±1.3Lowest NH: 18.2% |
17.7%±4.8 NH: 18.2% |
24%±4.6Highest NH: 18.2% |
17.4%±4.4 NH: 18.2% |
| Pembroke and Rollinsford are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 18.7%±1.5 NH: 20.1% |
19.8%±4.9 NH: 20.1% |
16.4%±3.2Lowest NH: 20.1% |
22.9%±3.3Highest NH: 20.1% |
| Canterbury and Rollinsford are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Bachelor’s degree+adults 25+ | 42.3% NH: 40.6% |
41.2% NH: 40.6% |
32.2%Lowest NH: 40.6% |
49.3%Highest NH: 40.6% |
| Enrolled in collegeshare of residents | 6%±0.8 NH: 6% |
2.8%±1.5Lowest NH: 6% |
3.5%±1.6 NH: 6% |
6.8%±3Highest NH: 6% |
| Canterbury and Concord are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Cost of living | ||||
| Household incomemedian | $84,902±$5kLowest 14% below NH |
$89,500±$26k 10% below NH |
$89,519±$22k 10% below NH |
$129,333±$37kHighest 31% above NH |
| Canterbury and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Home valuemedian, owner-occupied | $350,900±$13kLowest 13% below NH |
$398,100±$33k about the NH average |
$371,500±$20k 8% below NH |
$443,700±$21kHighest 10% above NH |
| Canterbury and Rollinsford are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Rentmedian gross, monthly | $1,441±$43 3% below NH |
$1,809±$394 21% above NH |
$1,218±$354Lowest 18% below NH |
$2,136±$233Highest 43% above NH |
| Canterbury and Rollinsford are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $7,227 8% above NH |
$6,851Lowest about the NH average |
$7,589Highest 14% above NH |
$7,421 11% above NH |
| Renters paying 30%+of income on rent | 44.1%±5.2 NH: 48.2% |
40%±26.1Lowest NH: 48.2% |
48.4%±21.8 NH: 48.2% |
71.7%±48.3Highest NH: 48.2% |
| Canterbury and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 8.9% NH: 7.2% |
4.8%Lowest NH: 7.2% |
15%Highest NH: 7.2% |
5.4% NH: 7.2% |
| Housing | ||||
| Homeownersof occupied homes | 56.8%Lowest NH: 72.8% |
78.2% NH: 72.8% |
67.4% NH: 72.8% |
93.7%Highest NH: 72.8% |
| Typical home builtmedian year | 1969 10 yrs older than NH |
1966Lowest 13 yrs older than NH |
1969 10 yrs older than NH |
1982Highest 3 yrs newer than NH |
| Getting to work | ||||
| Average commuteone way | 23 minLowest 14% below NH |
26 min about the NH average |
25 min 8% below NH |
33 minHighest 22% above NH |
| Work from home | 14.1%±1.8Lowest NH: 16.8% |
25.9%±8.8Highest NH: 16.8% |
17%±4.8 NH: 16.8% |
21.6%±7.4 NH: 16.8% |
| Rollinsford and Canterbury are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Schools | ||||
| Public school scoresrank in state, math + reading | #89 of 120 in NH | #94 of 120 in NH | #85 of 120 in NH | — |
| School district | Concord School District · Merrimack Valley School District | Rollinsford School District | Pembroke School District | Shaker Regional School District |
| High school in town | Concord High School | None in town | Pembroke Academy | None in town |
| Students per teacherat that high school | 13.0Lowest |
— | 13.1Highest |
— |
| On TownTapestry | ||||
| Old photos in Our Story | None yet | None yet | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.



