Compare towns
Concord vs Ogunquit vs Upton vs Pembroke
Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..
What stands out worked out from the figures below
Concord has the most renters (43.2% rent).
Ogunquit has grown the fastest since 2010 (+76.8%).
Upton has the highest household income ($156k).
Pembroke has the most kids (24% under 18).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Concord | Ogunquit | Upton | Pembroke |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 44,375Highest |
1,379Lowest |
8,189 |
7,438 |
| Growth since 20102010 → 2020 census | +3% U.S.: +7.4% |
+76.8%Highest U.S.: +7.4% |
+6.1% U.S.: +7.4% |
+1.3%Lowest U.S.: +7.4% |
| Median age | 40.7±1.3Lowest 5% above U.S. |
62.8±4.8Highest 61% above U.S. |
46.4±4.8 19% above U.S. |
41.9±3.3 8% above U.S. |
| Kids under 18 | 17.2%±1.3 U.S.: 22% |
5.7%±3.2Lowest U.S.: 22% |
23.2%±4.5 U.S.: 22% |
24%±4.6Highest U.S.: 22% |
| Pembroke and Upton are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 18.7%±1.5 U.S.: 17.2% |
43.6%±10.1Highest U.S.: 17.2% |
20.7%±4.9 U.S.: 17.2% |
16.4%±3.2Lowest U.S.: 17.2% |
| Bachelor’s degree+adults 25+ | 42.3% U.S.: 35.7% |
63.5%Highest U.S.: 35.7% |
53.5% U.S.: 35.7% |
32.2%Lowest U.S.: 35.7% |
| Enrolled in collegeshare of residents | 6%±0.8Highest U.S.: 6.4% |
4.2%±2.8 U.S.: 6.4% |
2.4%±1.3Lowest U.S.: 6.4% |
3.5%±1.6 U.S.: 6.4% |
| Concord and Ogunquit are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Cost of living | ||||
| Household incomemedian | $84,902±$5kLowest 5% above U.S. |
$114,259±$56k 42% above U.S. |
$155,508±$33kHighest 93% above U.S. |
$89,519±$22k 11% above U.S. |
| Upton and Ogunquit are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Home valuemedian, owner-occupied | $350,900±$13kLowest 5% above U.S. |
$875,700±$79kHighest 163% above U.S. |
$576,700±$41k 73% above U.S. |
$371,500±$20k 12% above U.S. |
| Rentmedian gross, monthly | $1,441±$43Highest about the U.S. average |
— | $948±$599Lowest 33% below U.S. |
$1,218±$354 14% below U.S. |
| Concord and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $7,227 132% above U.S. |
$4,473Lowest 43% above U.S. |
$8,376Highest 169% above U.S. |
$7,589 143% above U.S. |
| Renters paying 30%+of income on rent | 44.1%±5.2 U.S.: 51.1% |
0%±61.1Lowest U.S.: 51.1% |
52.8%±31Highest U.S.: 51.1% |
48.4%±21.8 U.S.: 51.1% |
| Upton and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 8.9% U.S.: 12.5% |
3.2%Lowest U.S.: 12.5% |
3.2%Lowest U.S.: 12.5% |
15%Highest U.S.: 12.5% |
| Housing | ||||
| Homeownersof occupied homes | 56.8%Lowest U.S.: 65.2% |
94.3%Highest U.S.: 65.2% |
86.7% U.S.: 65.2% |
67.4% U.S.: 65.2% |
| Typical home builtmedian year | 1969Lowest 11 yrs older than U.S. |
1978 2 yrs older than U.S. |
1981Highest 1 yr newer than U.S. |
1969Lowest 11 yrs older than U.S. |
| Getting to work | ||||
| Average commuteone way | 23 minLowest 13% below U.S. |
26 min about the U.S. average |
35 minHighest 34% above U.S. |
25 min 7% below U.S. |
| Work from home | 14.1%±1.8Lowest U.S.: 15.1% |
43.3%±12.4Highest U.S.: 15.1% |
22.8%±5.3 U.S.: 15.1% |
17%±4.8 U.S.: 15.1% |
| Schools | ||||
| Public school scoresrank in state, math + reading | #89 of 120 in NH | — | #46 of 282 in MA | #85 of 120 in NH |
| School district | Concord School District · Merrimack Valley School District | — | Blackstone Valley Regional Vocational Technical · Mendon-Upton | Pembroke School District |
| High school in town | Concord High School | — | Blackstone Valley | Pembroke Academy |
| Students per teacherat that high school | 13.0 |
— | 11.2Lowest |
13.1Highest |
| On TownTapestry | ||||
| Old photos in History | None yet | None yet | None yet | None yet |
U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.