Compare towns
Concord vs Hooksett vs Bow vs Pembroke
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Concord has the most renters (43.2% rent).
Hooksett has grown the fastest since 2010 (+10.6%).
Bow has the highest household income ($173k).
Pembroke has the oldest population (median age 41.9).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Concord | Hooksett | Bow | Pembroke |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 44,375Highest |
15,057 |
8,335 |
7,438Lowest |
| Growth since 20102010 → 2020 census | +3% NH: +4.6% |
+10.6%Highest NH: +4.6% |
+9.4% NH: +4.6% |
+1.3%Lowest NH: +4.6% |
| Median age | 40.7±1.3Lowest 6% below NH |
41.3±1.5 5% below NH |
41.5±2 4% below NH |
41.9±3.3Highest 3% below NH |
| Pembroke and Bow are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 17.2%±1.3Lowest NH: 18.2% |
17.4%±2.9 NH: 18.2% |
25%±3.6Highest NH: 18.2% |
24%±4.6 NH: 18.2% |
| Bow and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 18.7%±1.5Highest NH: 20.1% |
17.3%±2.4 NH: 20.1% |
17.6%±2.5 NH: 20.1% |
16.4%±3.2Lowest NH: 20.1% |
| Concord and Bow are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Bachelor’s degree+adults 25+ | 42.3% NH: 40.6% |
39.6% NH: 40.6% |
60.3%Highest NH: 40.6% |
32.2%Lowest NH: 40.6% |
| Enrolled in collegeshare of residents | 6%±0.8 NH: 6% |
8.9%±1.6Highest NH: 6% |
5.6%±1.9 NH: 6% |
3.5%±1.6Lowest NH: 6% |
| Cost of living | ||||
| Household incomemedian | $84,902±$5kLowest 14% below NH |
$117,962±$11k 19% above NH |
$172,857±$16kHighest 75% above NH |
$89,519±$22k 10% below NH |
| Home valuemedian, owner-occupied | $350,900±$13kLowest 13% below NH |
$407,000±$26k about the NH average |
$506,500±$34kHighest 26% above NH |
$371,500±$20k 8% below NH |
| Rentmedian gross, monthly | $1,441±$43 3% below NH |
$1,661±$206Highest 11% above NH |
$1,539±$178 3% above NH |
$1,218±$354Lowest 18% below NH |
| Hooksett and Bow are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $7,227 8% above NH |
$6,554Lowest about the NH average |
$9,584Highest 44% above NH |
$7,589 14% above NH |
| Renters paying 30%+of income on rent | 44.1%±5.2 NH: 48.2% |
41.7%±16.4 NH: 48.2% |
39%±13.2Lowest NH: 48.2% |
48.4%±21.8Highest NH: 48.2% |
| Pembroke and Concord are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 8.9% NH: 7.2% |
3.3% NH: 7.2% |
2.7%Lowest NH: 7.2% |
15%Highest NH: 7.2% |
| Housing | ||||
| Homeownersof occupied homes | 56.8%Lowest NH: 72.8% |
80.6% NH: 72.8% |
87.5%Highest NH: 72.8% |
67.4% NH: 72.8% |
| Typical home builtmedian year | 1969Lowest 10 yrs older than NH |
1988Highest 9 yrs newer than NH |
1985 6 yrs newer than NH |
1969Lowest 10 yrs older than NH |
| Getting to work | ||||
| Average commuteone way | 23 minLowest 14% below NH |
27 min about the NH average |
27 minHighest about the NH average |
25 min 8% below NH |
| Work from home | 14.1%±1.8 NH: 16.8% |
13.4%±3.1Lowest NH: 16.8% |
22.7%±4.7Highest NH: 16.8% |
17%±4.8 NH: 16.8% |
| Bow and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Schools | ||||
| Public school scoresrank in state, math + reading | #89 of 120 in NH | #30 of 120 in NH | #26 of 120 in NH | #85 of 120 in NH |
| School district | Concord School District · Merrimack Valley School District | Hooksett School District | Bow School District | Pembroke School District |
| High school in town | Concord High School | None in town | Bow High School | Pembroke Academy |
| Students per teacherat that high school | 13.0 |
— | 12.8Lowest |
13.1Highest |
| On TownTapestry | ||||
| Old photos in Our Story | None yet | None yet | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.